Speaker Profile

Sonja Jones

Founder, GIP Financials LLC

Sonja Jones, former educator and lifelong learner, began GIP Financials in 2019, a bookkeeping and business finance consulting firm, after witnessing talented entrepreneurs lack the financial acumen to grow profitable businesses. Latasha Long, Accounting Manager for GIP Financials, has been in accounting for 18 years. She is also the founder of Legacy Pro Accounting, whose mission is to educate each business owner and set them up for success to leave a legacy for their family. GIP Financials serves clients in multiple states and has partnered with local nonprofits and coaches to provide fundamental business finance education to entrepreneurs.

Upcoming Events

TBEX North America 2026

June 23 - 26 * Richmond, Virginia

TBEX Asia 2026

August 20 - 23 * Almaty, Kazakhstan

TBEX Türkiye 2027

September 7 – 10 * Izmir, Türkiye