Kareem Hassanien

Creative Director & Executive Producer, Swell Content

Kareem is a creative director and strategist who helps brands stay agile as the winds of culture, content, and client expectations shift. With a background in, national campaigns, sports media rooms and future-facing storytelling, Kareem brings a practical, no-fluff approach to brand building in volatile markets. He currently leads creative initiatives for organizations like the National Bank Open, Restaurants Canada and the YMCA of GTA, and hosts Futopia, a podcast exploring protopian futures through the lens of media, design, and social impact.

In this session, Kareem will share insights on what clients are really looking for right now and how creatives, strategists, and marketers can position themselves to meet that need with clarity and relevance.