User Generated Content (UGC): Getting Paid by Brands for the Skills You Already Have

You’ve been creating content in the travel space for years right? But if Google has you wondering how to make your next mortgage payment, then I have the perfect pivot for you. User Generated Content. We have all been doing it, we have just called it something else, maybe digital content, maybe influencing. UGC is about creating content for BRANDS to use on their socials for ads in order to achieve their objectives. With your voice, your visuals, and your content creation experience, you can pivot like a pro into this space! Key takeaways: 

• quickly create a UGC portfolio (that agencies and brands are used to seeing)
• what is typical UGC formula that creates ads that convert
• what kind of work is out there, where to look for work, how to reach out
• tips for script writing
• keeping pitches and projects organized