Should You Start a Tour Business?

In this session, you will find out how to turn your blog into a brand that has longevity – and that can be the foundation of a tour business. We will cover the steps to building a strong, recognizable brand that resonates with your niche, how to leverage your blog's content, voice, and visuals to establish brand consistency, and important tips for maintaining credibility and trustworthiness as you pivot to offering tours. Then, we will dive into an overview of essential tools and platforms to launch your tour business (such as booking platforms, CRM tools, marketing automation), the role of AI and other automation tools in streamlining operations, and utilizing the expertise of Destination Management Companies (DMCs). The session will emphasize the importance of aligning tour offerings with your brand's message and values and will provide useful strategies for creating a seamless transition from blog content to tour offerings. We will offer valuable insights into managing the operational side of tours (such as dealing with suppliers and managing group dynamics) and tips on managing logistics, customer communication, business processes, and effective marketing strategies. Key takeaways: - You will gain an understanding of the importance of brand, how to build a brand, and how to market effectively - You will learn the essentials of creating, running, and managing tours - You will be able to assess the viability of turning your blog into a tour business, all the steps needed, and whether this is the right monetization strategy for you