October 3, 20251:15 p.m. - 2:40 p.m.Ballroom AB
In the midst of site-crushing Core Updates, Jordan's site traffic increased 1400% (yes, HUNDRED) in less than six months. She's decent at keyword SEO and all, but not NEARLY as amazing as some of her fellow blogging compadres. You know what she IS really good at, though? (Like, award-winning good at?) User Experience design. And lo and behold, wouldn't you know... last summer's Google leak revealed that user experience is now a BIG ranking factor in your SEO results? That's right—if you haven't optimized your entire UX and graphic site experience yet—you're missing out on the chance to offset those devastating HCUs. But what does UX SEO even mean? And how do I optimize for it? Join Jordan Campbell, author of Global Debauchery and award-winning Creative Director, for an action-packed presentation all about UX SEO. Yes, my friends, after this session, your brain WILL be oversaturated with the latest UX intel and practical implementation tips. (You can thank me later.) Takeaways:
- Focus on a mobile-first site experience
- Incorporate intuitive user interface (UI) and user experience (UX)
- PROPERLY optimize your images and graphics
- Implement accessible site features
- Suss out other functional gremlins pulling your page results down
