Publishing a Book as a Tool for Growth

Publishing a book is one of the best ways to build credibility, expand your audience, and create new income streams as a travel content creator. Get the inside scoop on one of the fastest-growing strategies for travel creators to grow their businesses and bank accounts from Lulu’s Public Relations Manager, Sarah Franklin, and Director of Marketing, Lali Szumowski.

A book can be a powerful tool for growth—helping you land more speaking gigs, generate leads for your business, and build a community of fans around your travel brand. We’ll explore multiple ways to use a book as a growth tool and walk you through the journey from idea to published book, with real-world examples along the way.

Key Takeaways:

• Publishing a book isn’t just about making money directly from sales—it’s about creating more opportunities for your brand and business (revenue, audience, etc.).
• A book can elevate your authority as a travel creator and add legitimacy to your brand.
• Learn the mechanics of leveraging a book on your platform to reach the right audience.