TBEX North America 2024

Daily schedule

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July 9, 2024

7:30 a.m. - 2:00 p.m.

Registration Desk, Location: Lobby

8:00 a.m. - 3:00 p.m.

Workshop: Elevate Your Drone Expertise

Offsite

by:

Nikki Rue

Advance application and acceptance required:

July 10, 2024

7:30 a.m. - 2:00 p.m.

Registration Desk, Location: Lobby

6:30 p.m. - 8:30 p.m.

Opening Night Party, Convention Center Terrace

July 11, 2024

7:30 a.m. - 2:00 p.m.

Registration Desk, Location: Lobby

8:00 a.m. - 8:45 a.m.

TBEX First Timers Session, Tomiko Harvey & Christopher Mitchell

10:35 a.m. - 11:25 a.m.

Content Strategy

The Pulse of Blogging & Content Creation

208B

by:

Christopher Mitchell & Tomiko Harvey

Roundtable Discussion: Where We Are Now & Where We’re Headed

Business Models

How Bloggers Make Money: Maximizing Your Income Streams in 2024

208C

by:

Samantha Wei

A more informal but packed with information type of fireside chat/round table/panel with several content creators that can speak to their experiences about how they make money from their travel blog and bringing in different angles/perspectives/ideas to the table.

Destination Marketing

Diving Into Data: How the Tourism Industry Likes to Work With Creators

209A

by:

Andrea Mestdagh

This session will present insights from a survey of destination marketing organizations (DMOs) and convention and visitor bureaus (CVBs) about how they work with content creators for destination visits and social media content.

11:35 a.m. - 12:25 p.m.

Video

From IG to TV: How to Take Your Social Media Presence to Streaming Television

208A

by:

Martinique Lewis & Eulanda Shead-Osagiede

Content Strategy

Effortless Content with AI: A Game-Changer for Creators and Influencers

208B

by:

Rachel Hill

Stuck, overwhelmed, and paralyzed by the avalanche of AI tools, news, and strategies for content creation and marketing? If you’re a content creator, influencer, or blogger who identifies as “non techie” or wants to leverage the power of AI for content creation – This session is created with you in mind! We cut through the technical jargon to offer a hands-on walkthrough for...

Business Models

Advanced Topic Ideation: How to Identify Topics to Drive Traffic

208C

by:

Ashley Segura

Struggling to generate new content ideas? This hands-on session, tailored for travel industry professionals, guides attendees through the intricacies of advanced topic ideation.

Destination Marketing

The Power of Narrative: How to Become a Destination for Both Travelers & Creators

209A

by:

Chris Moyer

For the last few years, multiple industry analysts have said that one of the most important trends in travel is that visitors want unique and authentic experiences. This has led destinations to create brand, marketing, and public relations campaigns that look, sound, and feel the same.

2:00 p.m. - 2:50 p.m.

Video

How to Master the Camera in Your Pocket: Learn How to Impress Anyone You Work With

208A

by:

Rick Southers

Learning how to optimize your iPhone camera settings, capture better photos/videos, and edit on the go, in order to elevate your content and get the most out of your device.

Content Strategy

The Dollars in Your Data: Maximizing Blog Revenue with Analytics

208B

by:

Sherry Smothermon-Short

Do you open up Google Analytics, look at the numbers, then close it because you have no idea what action you can take to grow your blog? Then this session is for you! I’ll share 6 metrics and what action you can take on each. The good news? Each of these actions can make you more money regardless of how you monetize your site.

Business Models

Paid or Trade: Knowing When to Pay for Content, and How Much

208C

by:

Angie Orth

“Paid or Trade: Knowing When to Pay for Content, and How Much”

3:10 p.m. - 5:00 p.m.

Speed Networking - Sponsor Showcase

July 12, 2024

8:30 a,m. - 12:00 p.m.

Registration Desk, Location: Lobby

9:00 a.m. - 10:15 a.m.

Keynote

Be who you ''Post'' to be

Keynote

by:

Martinique Lewis

10:35 a.m. - 11:25 p.m.

Visual Media

Pinterest in 2024: Everything to Know to Hone Your Pinterest Strategy This Year

208A

by:

Kate Ahl

Pinterest Marketing 2024, what you need to know. In this session, we will dive into the current landscape of Pinterest, the top 3 things you need to do to be successful, plus chat about a few other things you can be doing to get maximum impact.

SEO & AI

Zero to Hero Keywords: Your SEO Super Team

208B

by:

Nina Clapperton

Unlock the super power of Zero to Hero Keywords – no radioactive spiders required! These undiscovered keywords offer potential for thousands of views, yet most bloggers never write a single one. Nina harnessed these special keywords to grow her travel site to 50k sessions in just 6 months. Now she’ll show you how to do the same!

Business Models

Never Be Scared to Make Money: Knowing Your Worth in Negotiating Rates

208C

by:

Kelly Pugliano

Do you feel like you are winging it when it comes to providing a response to a media kit or rate request? If you have a hard time knowing what rates to use when negotiating, this session is for you! You will leave feeling confident in your worth, what you bring to the table, and how to value your work. Don’t miss the opportunity to hear her speak and be inspired to “Never be...

Partnerships

What Does a Perfect Partnership Look Like for Bloggers and DMOs?

209A

by:

Grant Sparks & Nicole Bradham

11:35 a.m. - 12:25 p.m.

SEO & AI

The Keys to Optimize Your Travel Content to Maximize SEO Success in 2024

208B

by:

Aleyda Solis

In this session, you’ll learn the main steps, criteria and tools to optimize your travel content to rank in top Google results in 2024, taking into account Google’s content quality guidelines and latest core updates patterns, the competitive nature of travel search results as well as the relevant search features to leverage.

Business Models

Puerto Rico Creators Panel

208C

by:

Arnaldo Santiago Rivera & Astrid Emmanuelli Ruiz & Diana Otero & Luis Pena

Different Approaches, Same Goal: How to Leverage Your Talents to Make a Living as a Creator

Partnerships

What Does a Perfect Partnership Look Like for Bloggers and DMOs?

209A

by:

Grant Sparks & Nicole Bradham

12:30 p.m. - 2:00 p.m.

Lunch / TBEX Travel Creator Awards presented by Travelpayouts

2:00 p.m. - 2:50 p.m.

Visual Media

Demystifying Underwater Photography and Videography: How to Get Epic Shots With Any Set Up

208A

by:

Allison Green

Underwater photography has long been thought of as a massively complicated endeavor, with underwater camera rigs the size of a small television and with price tags of a down payment on a house.

SEO & AI

Navigating the Waves: Understanding and Managing Google Algorithm Updates

208B

by:

Kevin Wagar

The term “Google algorithm update” is enough to draw panic from many content creators. The unpredictable nature and broad brush strokes of a system that many content creators use as their primary source of traffic can be confusing, frustrating, and difficult to overcome.

Business Models

Adding Products to Your Toolbelt: Creating Digital & Print On Demand Products to Supercharge Your Revenue

208C

by:

Keryn Means

Are you tired of the ping pong effect that Google has had on your business in 2024, but you still love creating travel content for your audience? What about social media? Frustrated with the amazing content you are uploading but the algorithm never shows to your audience, let alone new people? Yup- me too, which is why product creation needs to be added to your business ASAP....

Partnerships

Navigating Press Trips and Sponsored Travel Like a Pro: Etiquette Essentials for Content Creators

209A

by:

Lauren Gay

In this session, participants will learn best practices and crucial tips that every content creator/writer should know when attending press trips and sponsored trips to stand out among their peers and make brands want to work with them again.

3:10 p.m. - 5:00 p.m.

Speed Networking - Sponsor Showcase

Upcoming Events

TBEX North America 2026

June 23 - 26 * Richmond, Virginia

TBEX Asia 2026

August 20 - 23 * Almaty, Kazakhstan

TBEX Türkiye 2027

September 7 – 10 * Izmir, Türkiye