TBEX Europe 2025

This session will share Haley’s experiences learned from spending thousands of hours inside the world of YouTube. From solo travel vlogs, to brand partnerships, to launching a content agency, Haley will explain how to position and promote your personal brand on YouTube. This will be a tactical and strategic talk so please bring a pen, a notebook, and get ready to walk away with a...

Join me for an inspiring journey through Donegal’s vibrant food and drink scene—where tradition meets innovation.

How to upsell and license your photography to brands. Geared towards travel bloggers and content creators who already work with destinations and brands, my discussion would go over ways you can incorporate this into your initial conversations, how to get content that increases your chances of adding value to your client and licensing, how to value your photography, plus sample/template...

Learn how to turn backend blog data into a competitive advantage. In this session, Stay22’s Felix Contant, creator Allison Green, and moderator Bri Mitchell will explore how to leverage real performance metrics, like bookings, clicks, and geographic insights to build trust with DMOs, strengthen your media kit, and prove your value beyond vanity...

There is a myth in the industry that you need a massive following to be considered for press opportunities and this simply not true. I have fewer than 10K followers on Instagram, and I’ve still managed to land press trips with tourism boards, hotels, and travel brands. In this session, I’ll show you exactly how I’ve done it—and how other micro-influencers can too. I’ll share how...

This session explores the impact and potential of rural content in driving social media growth, using the YouTube channel Little Chinese Everywhere as a case study. Yan, the channel’s protagonist, along with her second hand Flo, will share their journey of building a successful platform through stories from rural China.

Food photography on the go is a creative challenge—and an art. Whether you’re capturing street food in Bangkok, café culture in Paris, or your latest vegan recipe from a van kitchen, your visuals need to feel polished, professional, and packed with personality.

Whether you are writing a travel guide for a publishing company or want to self-publish a guide on a place you love to offer to your followers, the prospect of planning and researching an in-depth book can be daunting. Even when writing for a company, you will get little more than an advance and a list of regions to cover. This session aims to demystify the entire process and give you the...

What travel creators need to know about Google’s plans for an “AI-first” future where “Google does the Googling for you.” Learn how Google is planning to deploy AI to fundamentally re-imagine search from the ground up and transform from a search engine to an answer engine. Understand how this breaks the clicks-for-content social contract of the open web, and...

Are you ready to move beyond free stays and start earning from your hotel collaborations? In this session, Christane Njatcha, founder of Journeys with Kris, will share the proven strategies she used to turn complimentary hotel stays into over $60,000 in paid partnerships. Discover how to identify your unique value, craft compelling pitches, and negotiate confidently with hotels to secure...

What makes a video interview go viral? In this no-fluff session, Stevie Haughey – founder of Ireland Before You Die – shares the proven formula he’s used to create viral street interviews, influencer chats, and business videos that have reached over a million views. You’ll learn how to select the right topics, ask the right questions, and prepare for a shoot to maximize your...

Monetize your content beyond the usual Ad networks, brand deals, and affiliate marketing as a travel agency or by partnering with one.

We’ll explore how travel bloggers and content creators can leverage AI tools to streamline idea generation, automate social media management, optimize SEO, and enhance brand pitches. Whether you’re a seasoned content creator or a traveler just starting to build your digital presence, discover how to integrate AI into your workflow—from prompt creation to advanced content...

In this practical, hands-on session, Bri from Bucketlist Bri & Bootstrap Blogging will guide you through your own DIY affiliate audit for long-term passive income growth. Learn to clean up your existing affiliate strategy, audit your on-page copy to optimize for conversions, and uncover opportunities to significantly grow your blog’s passive income. Take away actionable, advanced...

Long form content is the one of the most effective ways to build a meaningful connection with your audience. In learning to utilize your strengths and finding your authentic voice, you keep your followers coming back for more. Join Alina Mcleod who has been a full time traveller for over 5 years and has built up an audience of over 330,000 subscribers on YouTube with the specific action...

Join Georgia Panagopoulou (@wine.gini) as she shares how content creators can craft impactful collaborations with brands that turn their brand goals that resonate with their audience”. This session blends personal experience with strategic insight to help creators and marketers thrive.

From a NASA engineer to traveling the world as a full-time content creator. Backpackingluis shares all his hacks on how to be successful content creator and how to make living from social media.

In a world of content overload, it’s not trends or tricks that cut through — it’s emotion.

This super-interactive session is designed for people who are ready to go viral today. We’ll take you through the three key elements you need to create content consistently and share our exclusive formula that has made 90% of our clients go viral on TikTok. You don’t need to be an incredible editor, scriptwriter, or social media trend geek—our methods focus on helping you bring your...

In this session, I’ll break down my entire process for creating a hotel promotional video. From building a detailed shot list, to capturing key moments and executing a smooth, professional shoot.

Content creators can significantly boost their impact and productivity by applying the core principle of The ONE Thing: focus on what matters most. Keller emphasizes that success comes from identifying the single most important task—the “ONE Thing”—that will make everything else easier or unnecessary.

With how unpredictable Google has been in the past two years, it’s more important than ever to find new ways to diversify your traffic and utilize new platforms to monetize your content. Flipboard can be a gold mine of traffic for bloggers, if they know how to best utilize the platform. As Flipboard has a mainly American audience, the traffic is tier 1 for ad networks. My talk will...

Title: Human‑ness in Travel: Authentic Storytelling that Sticks (or) How to Differentiate Yourself with Authentic Storytelling

This super-interactive session is designed for people who are ready to go viral today. We’ll take you through the three key elements you need to create content consistently and share our exclusive formula that has made 90% of our clients go viral on TikTok. You don’t need to be an incredible editor, scriptwriter, or social media trend geek—our methods focus on helping you bring your...

Want to finally turn your TikTok views into real money? In this no-fluff session, travel creator Terry Abromitis (Traveling Terry on TikTok) will share exactly what’s working (and what’s not) when it comes to growing and monetizing on TikTok as a travel influencer. You’ll learn the types of videos that perform best, how to build a strategy that fits your niche, and the top ways...

Silex Wines is a dynamic and forward-thinking business established by Gearóid Devaney MS and Sarah Drake. With the vision of stirring up the wine trade in Ireland, they bring a fresh perspective to the industry. Drawing from the successful venture of Flint Wines, an established fine wine importer in London, Sarah and Gearóid have set their sights on Ireland, with the aim to cater to an...

Valerie’s back to talk about how the Facebook landscape has changed in the past year since her talk on the same subject in September 2024 – but how Facebook still represents a massive opportunity for travel bloggers and creators to grow traffic to their site, as well as income (both from site-based revenue streams) and community. She’ll also expand her talk to show several...

How do the travel writing greats make you stop what you’re doing and actually care about where they are, what they’re doing, and what they may have had for breakfast? And how can these simple techniques help you as a travel blogger, creative, or storyteller deepen your relationship with your audience? From Bruce Chatwin to Dervla Murphy, Paul Theroux to Anthony Bourdain,...

In my 70 online city guides with information about tourist attractions and tours in European cities I focus 100% on affiliate partnerships. With a few million visitors per month, I have been able to collect a lot of data about what works (and what doesn’t) in the integration of affiliate partnerships.