Twenty-eight of the world’s best travel bloggers, writers and photographers have plenty to post, shoot and tweet home about thanks to an epic familiarization trip led by the Canadian Tourism Commission (CTC). While familiarization trips are common in the travel industry, the CTC wanted to try something out-of-the-ordinary by inviting bloggers to Explore Canada in a way they won’t soon forget en route to TBEX 13 in Toronto.
TBEX Sponsor Post: #OntarioWithLove – TBEX Toronto Twitter Giveaway
We asked the members of the Ontario Craft Council this question. They answered with some of the most beautiful Ontario keepsakes you can find, and we’re giving them away in our #OntarioWithLove contest at the TBEX Toronto Conference!
Travel Blogger Exchange: Toronto Welcomes You to TBEX
A year ago we won the opportunity to host TBEX in Toronto. It’s the kind of event every destination wants to host. We’d do it every year if they’d let us. At the time, TBEX was a 600-person conference growing quickly to meet the new professionalism of blogging.
TBEX Sponsor Post: Content Partnerships: Blogs and Brands Working Together
How do I work with a brand? How do I work with a blogger? For some TBEX attendees, those are two of the top questions they are looking to have answered in Toronto.
“Even if you’re starting with a template, be sure to target it to the specific client. Brands want to work with bloggers who show a genuine interest in and understanding of the product or location they’re aiming to work with. Brands, you’re not off the hook – the same holds true for you. Don’t reach out to bloggers with a one-size-fits-all proposition.” – Kent & Caanan, No Vacation Required
Travel Blog Exchange: The Ultimate Guide to TBEX 2013 in Toronto
Are you joining us in Toronto this week for TBEX? If so, this is the post for you! We’ve compiled all information about TBEX 2013 in Toronto in this post, so you can make sure you didn’t miss a single announcement.
TBEX Sponsor Post: Psst, Your Blog Looks Nice. Let’s Speed Date.
It’s a big world out there, with room for all of us to specialize. Road warrior gurus. Hotel news experts. Malaysian eco-tourism bloggers on a shoestring budget. Okay, some of us are more niche than others.
TBEX Take Two: What One Travel Blogger is Doing Differently This Time Around
Last year, blogger Lauren Aloise came to TBEX Girona – and when the representatives from Toronto got onstage during the closing session to introduce their city as the host of the next conference, they announced that the winner of a trip to attend TBEX Toronto was Lauren. Attending two TBEX events in a row gave her a chance to think about how she would do things differently this time.
Travel Blog Exchange: Night of Stars Viewing Party at TBEX 13
Join Expedia, along with our gold sponsor Travel Alberta and silver sponsor Tourism Australia, for our 2013 Night of Stars Viewing Party to celebrate TBEX 2013 as well as the launch of the Expedia Viewfinder Blog.
A night of food, drinks, dancing, networking and pure enjoyment awaits all registered TBEX attendees. Pop into the photo booth, have your picture taken on the red carpet and dance the night away! Enjoy the gorgeous cityscape of downtown Toronto while getting into the viewing party spotlight. We’ll provide accessories and swag to make you feel like a celebrity.
TBEX Sponsor Post: Last Minute Toronto Tips from Tourism Toronto
One week today it all begins. For many TBEX attendees it will be a first visit to Toronto while for others it’s a return and a chance to dig deeper into the city and region’s riches. For others still, Toronto is home. These bloggers are at once delegates and also hosts, elevating the visiting delegates’ experiences with their insider knowledge.
TBEX Speaker Post: Take a Marketing Tip from Major Brands & Write “Creative Briefs”
Major brands working with advertising, PR, or digital agencies to create ads and communication always develop a “creative brief.” This ensures that before they leap into creating new ads, promotions, or activities, they are really clear about exactly what their unique angle and story should be. This is something that every blogger also needs to do before creating a blog post, podcast, or video.
