What We’re Reading This Week

Do you have something you think we’d be interested in knowing about? Add #TBEX to your tweets or Facebook posts and we’ll take a look. We’ll share the best of what we find each week here on the blog.

Here’s what we’re reading this week:

About Content

• David Carr’s Last Word on Journalism, Aimed at Students – Mourning the loss of a master journalist and teacher who cared deeply about thoughts annd words, teaching others too as well. Click through and read his course outline and suggested reading list. Would you have loved to be in his class? Read more here David Carr’s Last Word on Journalism, Aimed at Students
• To all the young journalists asking for advice – Depressing? Realistic? Both? If the money is in being the owner, rather than labor, are you doing something do own your space? Read more here To all the young journalists asking for advice….

About Commerce

• 300 Awesome Free Things – We love the huge list of free resources, and found several that we weren’t familiar with. We think you’ll find it as helpful as we did. Read more here 300 Awesome Free Things
• The 4-Step Approach to Effective Facebook Ad Targeting – What’s the purpose of your Facebook marketing campaign? This article suggest a funnel, start at the top and work your way through. Read more here The 4-Step Approach to Effective Facebook Ad Targeting

 About Community

• Pinterest bans all affiliate links, asks power users to monetize in other ways – As Pinterest evolves its platform and monetization strategy, they ban all affiliate links from their platform. Were you using affiliate links on Pinterest? How does this affect your strategy? Read more here Pinterest bans all affiliate links, asks power users to monetize in other ways
• Make Hitler Happy: The Beginning of Mein Kampf, as Told by Coca-Cola – Automation of messages to your community can be helpful and time saving, but beware of the price to be paid for not monitoring and keeping on top of that automation. Read more here Make Hitler Happy: The Beginning of Mein Kampf, as Told by Coca-Cola

About the Travel & Tourism Industry

•  New York City tourism hit record high in 2014, officials say – A record setting 56.4 million visitors visited NYC in 2014, generating around $61.3 billion in overall economic impact. Tourism is big business. Read more here New York City tourism hit record high in 2014, officials say
• Strategies for Legally Generating and Monitoring Online Reviews – Are you following what your customers are saying about you? You should be. Read more here Strategies for Legally Generating and Monitoring Online Reviews
• Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy – A look at the dynamics of group decision making. Can you put this to work in your business? Read more here Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy
• Tourism hospitality test – Everyone is in the hospitality business. Think about the number of people a visitor comes in contact with, then train and encourage everyone to show off what’s great about your town. Read more here Tourism hospitality test
• Planning Vs. Doing: You Can’t Automate What You Don’t Have – We like this explanation of a good hotel experience. From booking through departure, this hotel nailed it. What are you doing to make sure your guests have a great experience? Read more here Planning Vs. Doing: You Can’t Automate What You Don’t Have

About Travel

• Oslo Airport To Get US Pre-Clearance Facility – We love being pre-clearance, it makes connections in the US a breeze, and Oslo is scheduled to offer up this options. Read more here Oslo Airport To Get US Pre-Clearance Facility