Five Exciting Things Food and Wine Creators Can Expect from TBEX North America 2025 in Québec City

TBEX is serving up something special this year for food and wine creators in Québec City with a brand-new Food & Beverage Track that’s guaranteed to satisfy your thirst for great content and authentic experiences.

Let’s face it—food and drink are the soul of travel. The serendipity of finding a family restaurant?  A glass of local wine paired with flavors indigenous to this place?  

These stories transport your audience to a destination with power and authenticity. This track is designed to help you tap into that magic.  We’ll showcase Québec City’s culinary gems while giving you the skills to tell these stories like a pro.

Here’s what’s on the menu:

1. Québec City: A Foodie’s Dream Destination

Welcome to one of North America’s top foodie hotspots. Québec City brings the flavors of French culinary tradition and combines them with northern latitude creativity. Its restaurant scene? Vibrant, innovative, and now officially Michelin-approved. It’s all here, paired with local wines, beers, and ciders you’ll wish you’d known about sooner.

2. Allison Van Rassel: The Québec City Insider

Allison Van Rassel is the authority on Québec’s gastronomy. With over two decades of experience bridging French and English audiences across media, she’s your go-to for everything food and culture in this city. Whether she’s presenting on stage or leading Pre-BEX tasting tours, Allison’s insights will elevate the way you understand—and share—Québec’s culinary story.

3. Dr. Matthew Horkey: Exotic Wine Travel

Got over 26 million views on your wine videos? Dr. Matthew Horkey does. With four books under his belt and a career built on blending travel and wine, he’s here to teach you how to elevate your content game. Whether you’re filming, blogging, or writing, his expertise will help you weave wine and travel into a seamless narrative.

4. Food and Wine Creators: Tastings That Speak for Themselves

Talk is cheap, but a great tasting? That’s priceless. While the details are still evolving, expect exclusive opportunities to sip local wines, sample craft beers, and savor Québec’s standout ingredients. The best part? You’ll hear from the artisans behind the flavors, connecting their stories to your own content.

5. Pre-BEX Tours and FAM Trips: The Real Adventure

Travel isn’t just in the name—it’s in the experience. TBEX is rolling out Pre-BEX and FAM trips built with food and beverage creators in mind. These curated tours will take you deeper into Québec’s culinary world, offering exclusive tastings and behind-the-scenes access. These slots go fast, so keep an eye on the TBEX site and grab your spot early.

TBEX Food and Beverage track is your backstage pass to Québec City’s culinary and oenology scene. June 2025 is the time to be here. Whether you’re a seasoned creator or just starting out, this is your chance to sip, savor, and story-tell like never before. See you there. – Austin Beeman, TBEX Food & Beverage Track Conference Director

Don’t miss the opportunity to elevate your storytelling and connect with a vibrant community of food and beverage creators at TBEX North America 2025 in Québec City, June 16-19. This groundbreaking track is your ticket to discovering the flavors, traditions, and culinary innovations of one of North America’s most exciting foodie destinations. With expert-led sessions, exclusive tastings, and immersive Pre-BEX and FAM trips, you’ll gain unparalleled insights to enrich your content and captivate your audience. Secure your spot, pack your appetite, and get ready to transform the way you share the world’s culinary wonders. We’ll see you in Québec City!