Astrid Emmanuelli Ruiz

Astrid N. Emmanuelli Ruiz has 10 years of expertise in social media marketing, and a master’s degree in TV Journalism from the Universidad Antonio de Nebrija, Madrid, Spain.

Upon completing her education, she embarked on her professional journey as the Social Media Manager for the critically acclaimed and ratings powerhouse TV show “Encarcelados” in Spain. Prior to joining Discover Puerto Rico, Astrid honed her skills at La Concha Resort for four years, where she played a pivotal role in enhancing the resort’s social media footprint through groundbreaking campaigns, content, and initiatives. During this role, she was the recipient of medals from the worldwide hospitality brand, Marriott International.

In 2021, Astrid ascended from the position of Social Media Coordinator to Social Media Manager at Discover Puerto Rico. Her contributions to the industry were recognized in 2022, when she was named one of the 2022 Emerging Tourism Stars at the eTourism Summit. Astrid’s skill set encompasses brand voice development, content creation, community management, copywriting, the conceptualization and execution of activations, and live streaming.