September 11, 202510:35 a.m. - 11:25 a.m.Room 1101
This session will share Haley's experiences learned from spending thousands of hours inside the world of YouTube. From solo travel vlogs, to brand partnerships, to launching a content agency, Haley will explain how to position and promote your personal brand on YouTube. This will be a tactical and strategic talk so please bring a pen, a notebook, and get ready to walk away with a clear, actionable framework to grow your brand in a sustainable way on YouTube, without burning out, selling out, or getting stuck in short-term thinking. Takeaways:
- Understand why YouTube is still the best long-term platform for building trust, discoverability, and business growth even in a short-form-dominated world.
- Learn the main pillars of a personal brand that lasts on YouTube and how to align your content with what you actually want to be known for.
- See real-world examples of creators and founders who used YouTube to grow powerful brands, from solo storytellers to business builders.
- Walk away with a repeatable YouTube game plan including how to choose your format, structure your content, and build consistency without burning out.
