Using Facebook Groups & Pages to Grow Your Traffic, Brand & Income

Valerie's back to talk about how the Facebook landscape has changed in the past year since her talk on the same subject in September 2024 – but how Facebook still represents a massive opportunity for travel bloggers and creators to grow traffic to their site, as well as income (both from site-based revenue streams) and community. She'll also expand her talk to show several more successful examples of groups and pages she's grown to achieve these goals. Takeaways:

• How to correctly set up your pages and groups for maximum organic success
• Strategies and ideas for creating content that engages both on Facebook and drives people to your other business channels
• Creative ideas for driving revenue from your Facebook pages and groups