Using Facebook Groups & Pages to Grow your Traffic, Brand & Income

Feeling a bit lost after Google's relentless updates in the past year? Traffic can be hard to come by – but it's still out there, and you can find your community too. Facebook is one great place, and this talk will cover how tp build your brand on Facebook through both Pages and Groups, plus how to leverage both for brand awareness, community (and email list building), and – of course – to get traffic to your site! From this talk, you'll learn: - Strategies for building a Facebook group to promote your blog, build your expertise and community - Tips on organic and paid growth for your Facebook page to support your blog and Facebook group - A comprehensive content strategy and the tools you need to track your success on Facebook and lean into what's working to continue growing on Facebook and growing your traffic too