The Power of Narrative: How to Become a Destination for Both Travelers & Creators

For the last few years, multiple industry analysts have said that one of the most important trends in travel is that visitors want unique and authentic experiences. This has led destinations to create brand, marketing, and public relations campaigns that look, sound, and feel the same. Furthermore, it fundamentally isn’t an accurate reflection of what travelers really want. More than ever travelers are responding to stories and why their travel matters.