The Muddy Path Forward After Googlegate

First we got the Big G's unhelpful content update, then an algorithm punch in the gut this past spring. That was followed by leaked docs showing the company has been lying to us for years and possibly suppressing solopreneur websites in favor of big brands with worse content. So what's a scrappy content creator who has become a true subject expert supposed to do? In this session we'll discuss what's still working with the leading search engine, how to fare better with their competitors, and the multiple sources of traffic that have nothing to do with individual articles and their keywords. - What sites that didn't take a big traffic hit seem to be doing right - What ones that have seen any recovery think is working - The advantages of pushing search alternatives to your audience - The importance of branding signals and how to build them - Alternate traffic sources, including those you own and control