July 12, 202411:35 a.m. - 12:25 p.m.208B
In this session, you'll learn the main steps, criteria and tools to optimize your travel content to rank in top Google results in 2024, taking into account Google's content quality guidelines and latest core updates patterns, the competitive nature of travel search results as well as the relevant search features to leverage. Key takeaways:
- How to identify highly profitable and popular, although lower competition travel topics to target
- How to recover your content organic search performance after dropping from a Google update
- How to optimize and refresh existing content to revert search performance decay
