September 11, 202510:35 a.m. - 11:25 a.m.Room 1104
Learn how to turn backend blog data into a competitive advantage. In this session, Stay22’s Felix Contant, creator Allison Green, and moderator Bri Mitchell will explore how to leverage real performance metrics, like bookings, clicks, and geographic insights to build trust with DMOs, strengthen your media kit, and prove your value beyond vanity metrics. Takeaways:
- Understand which Stay22 data sets best highlight your audience's buying power and booking behavior
- Learn how to use backend metrics (like clicks, conversions, and audience geography) to support your media kit and pitch deck
- Discover practical tips to translate complex data into simple, compelling value for DMOs and tourism boards
- Identify long-term performance trends (seasonality, YoY growth) to show blog content’s lasting impact
- Learn how to compare “vanity metrics” (e.g. likes) with true performance signals (e.g. bookings, EPC)
- Explore real-world creator strategies for using data to land partnerships and stand out in a competitive market
- Gain tools and language to confidently talk about data even if you're not a numbers person
- Participate in a collaborative discussion: what metrics are creators using today, and what’s still missing?
