Navigating the Waves: Understanding and Managing Google Algorithm Updates

Intermediate

SEO & AI

July 12, 20242:00 p.m. - 2:50 p.m.208B

The term "Google algorithm update" is enough to draw panic from many content creators. The unpredictable nature and broad brush strokes of a system that many content creators use as their primary source of traffic can be confusing, frustrating, and difficult to overcome. Google updates can't be avoided, but it is possible to combine SEO and strategic practices to minimize the impact that these challenging obstacles can throw your way. With four digital publications launched over eight years, Kevin Wagar has weathered every Google update with a smile. In this course, he shares his secrets for reducing the negative impact that many content creators are hit with during these updates and shares how to create content that ensures consistent traffic and steady income. Key takeaways:

  • A clear understanding of best practices for content creators who want to ensure that their traffic remains steady or growth-oriented.
  • Tips for how to strategize your content in order to reduce the negative impact of Google algorithm updates.
  • Tips for how to use SEO for steady growth in a way that helps both your audience and your pocketbook.

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