September 12, 20252:00 p.m. - 2:50 p.m.Room 1103
In my 70 online city guides with information about tourist attractions and tours in European cities I focus 100% on affiliate partnerships. With a few million visitors per month, I have been able to collect a lot of data about what works (and what doesn’t) in the integration of affiliate partnerships. As a destination specialist I like to share some best practices how to get the most out of widely used affiliates like Tiqets and GetYourGuide. How can you increase your outbound traffic to affiliates, how to maximize your conversions or how to get higher shopping card values? In my session I will give tips from how to integrate affiliate tools, some best practices and how to increase revenue with for example city passes. Information not only useful for destination specialists, but also many traditional travel blogs miss a lot of opportunities to increase their affiliate revenue. Takeaways:
- Tips and tricks to increase your affiliate conversions
- Examples of how to push your readers to higher shopping card values
- Eye-openers on what works (and doesn’t work) for destination guides
