How to Have a Big Impact as a Micro-Influencer

There is a myth in the industry that you need a massive following to be considered for press opportunities and this simply not true. I have fewer than 10K followers on Instagram, and I’ve still managed to land press trips with tourism boards, hotels, and travel brands. In this session, I’ll show you exactly how I’ve done it—and how other micro-influencers can too. I’ll share how I use my smaller, engaged audience as a selling point rather than a setback. These techniques have helped me work with tourism boards such as Barbados (BTMI), Destination Sri Lanka, Gran Canaria Tourism, Normandy Tourism, Visit Georgia etc. Attending industry events such as World Travel Market and IMM London has been a huge help in connecting and networking with tourism boards and brands. With my background in sales, I’ve learned how to pitch with confidence, clearly communicate my value, and use follow-ups to stand out. I’ll walk through the exact structure I use for my pitch emails, what I include in my media kit, and how I tailor my approach for each brand. I’ll also share real examples and give you templates others can adapt and start using right away. This session will be helpful for anyone who has hesitated to pitch or approach a tourism board/brand because they felt they didn't have the follower count. Takeaways:

• Networking events to add to your calendar (WTM, ITB, IMM etc)
• Finding your differentiator to stand out as a micro-influencer
• How to transfer selling techniques to blogging