How to Form Successful Collaborations with Wine Destinations & Brands

Join Georgia Panagopoulou (@wine.gini) as she shares how content creators can craft impactful collaborations with brands that turn their brand goals that resonate with their audience". This session blends personal experience with strategic insight to help creators and marketers thrive. Takeaways:

• What a successful collaboration looks like between creators and wine destinations/brands.
• How to turn brand goals into stories that resonate with real audiences.
• Real-life campaign examples showing the impact of meaningful, global content.
• Key advice for DMOs and marketing professionals when working with creators: trust, co-create, and let the story breathe.