Google’s AI War on the Open Web – And How Creators Can Fight Back

What travel creators need to know about Google's plans for an "AI-first" future where "Google does the Googling for you." Learn how Google is planning to deploy AI to fundamentally re-imagine search from the ground up and transform from a search engine to an answer engine. Understand how this breaks the clicks-for-content social contract of the open web, and what it means for web publishers. Update yourself on the latest legislative and judicial efforts to reign in Google. And discover what options travel creators have for exerting control over how Google and other AI companies use your content, as well as how you can participate in and help shape the developing AI content licensing marketplace. Takeaways:

• Google wants a monopoly not just on questions, but on answers. Google is using AI to transform from a search engine to an answer engine
• How & why web publishers should update their ToS & block AI bots like Google-Extended, PerplexityBot & GPTBot
• An AI content licensing marketplace is forming, mostly in backrooms among large players. But smaller publishers do have some new options to weigh, like TollBit or Cloudflare's new "Pay Per Crawl" marketplace