September 12, 202510:35 a.m. - 11:25 a.m.Room 1104
In a world of content overload, it’s not trends or tricks that cut through — it’s emotion. In this session, he’ll share how emotional storytelling helped me build a platform of over 200,000 followers across TikTok, Instagram and Facebook, generating more than 100 million views in the process. Alan has worked with global brands like TikTok, Red Bull, Tourism Northern Ireland and Lastminute.com, and every partnership was built on storytelling that connected first, not just content that performed. This talk will show creators and marketers how to lead with feeling, grow brand relationships that actually make sense, and monetise without losing the heart of their content. Whether you’re a founder, a content creator or part of a brand team, this session will help you reframe how you build trust, attract opportunities and stay true to your voice. Takeaways:
- How to make your audience feel something and why emotion is your most underused strategy
- How to attract and keep the right brand partners by leading with story not stats
- How to turn personal content into commercial value without losing authenticity
- How to charge based on impact not just output
