20240712209A
Working with brands as a travel professional can be incredibly rewarding both in experiences and revenue. It can also be stressful and disappointing for all parties involved when not done properly. This session will help you successfully run brand campaigns from start to finish while having a good time. Key takeaways: Pre Campaign: * How to determine if a brand partnership or opportunity makes sense for you and/or your audience. * The importance of understanding brand expectations and desired messaging and outcomes. * Respectfully collaborating on travel itineraries. During Campaign: * Content management during the trip. * Campaign etiquette and professionalism. After Campaign: * Deadlines and proper communication. * Creating and sending performance reports. * Lessons learned. * Keeping in touch.
