In his first guest post for the TBEX blog, William Bakker of Think! Social Media talked about the challenges of measuring the value bloggers bring to DMOs. In the second part of this two-part guest post, William talks about the nine things he and his Think! colleagues look at when evaluating bloggers they’re considering for invitations on press trips.
How can destinations measure the value of travel bloggers?
One of the most anticipated sessions leading up to TBEX Girona was on measuring blogger ROI – something most of us are pretty interested in figuring out. The session was co-anchored by Melvin Böcher, Keith Jenkins, and the author of today’s guest post, William Bakker of Think! Social Media. William came at the topic from a different angle than Melvin and Keith, and here he offers his perspective on how DMOs measure the value of working with a blogger.
How Attending TBEX Led Me to Start Blogging in Another Language
Some of us have enough trouble finding the motivation to write a blog post in the language we’ve spoken our entire lives, but how many of us can say we know what it’s like to blog in multiple languages? In today’s guest post, Italian blogger Emanuela Barbano talks about the encouragement she found at TBEX in Girona to start blogging in English. Maybe you’ll find inspiration in Emanuela’s experience to try something beyond your blogging comfort zone, too.
Toronto: Did You Know?
Toronto! We all know that it’s the site for TBEX 13, but did you know these other facts and factoids about the city? Our good friends at Toronto Tourism are trying to tempt us with additional reasons to visit. Is it working?
Eight Ways to Make More Money as an Affiliate
Every month, I make a few hundred dollars in affiliate sales as a blogger, and those who focus on this form of monetization make even more. When I first started selling products as an affiliate, I was lucky to make a few bucks a month with Amazon. Lots of bloggers have given brilliant advice about working as an affiliate, but today I wanted to talk about some tips that worked for me to increase affiliate sales. You can make a few changes to increase passive sales, like me, or you can really run with these tips to make a full-time income with affiliate sales.
How to Turn Twitter into a Feed Reader
I hate feed readers. Always have. Frankly, I just don’t have time to read every single post by every single blogger I like, not even close, so I only log into my feed reader once every day or two. Because I follow so many people, that means that every time I log in, my feed reader shows a billion unread posts. Some days, it looks so daunting to clear ‘em all out, that I just close my browser without reading anything.
TBEX Sponsored Speed Dating at ITB Berlin
If attending ITB Berlin, the world’s leading travel trade show, is on your list of New Year’s resolutions, here’s the scoop on getting your media accreditation and getting registered for the TBEX sponsored Speed Dating at ITB.
The Instagram Exodus: Photo-Sharing Alternatives (and a Warning)
As soon as the details of Instagram‘s new Terms of Service were announced, users started jumping ship. I can’t recall how many people I’ve seen in my own Twitter and Facebook streams saying they had already deleted all of their photos and their entire account, but even if I’m extrapolating from that small sample size it’s pretty clear that plenty of people were irritated enough to instantly take action.
Are You Cheating on Your Blog?
Twitter. Facebook. Google+. LinkedIn. Pinterest. Email. Sometimes it feels that by the time I’ve checked all my social networks, I don’t have any time left to actually visit my own blog. It’s only a matter of time before I’m caught with lipstick on my collar, so to speak. I love my blog, but sometimes I feel like I’m cheating on it.
The Seven Deadly Sins of YouTube
As a content creator, I’m a YouTube newbie. I’ve made the occasional video here and there, but I’m more of a consumer than a producer in that field. And maybe that’s a good thing for a post about what you should and shouldn’t do on YouTube.
