“I’m a little high-strung.” Recently, on a way-too-long roadtrip from Pennsylvania to Alabama, I found myself saying this to my boyfriend and co-pilot as we were navigating through heavy traffic on a four-lane highway. I thought he was going to swerve off the road trying to stifle laughter. “A little? Ya think?” Okay, I
“Have you received any gifts recently that you might have in your bags?”
“No.”
“Because you know, one time a boy gave his girlfriend a gift to take with her and it ended up to be a bomb. Do you have a boyfriend? Did he give you any gifts? Even for you to give to family members?”
“No.”
“Are you sure?”
“Yes…”
Are you doing marketing with ads to gain traffic to your website? Finding the happy balance between an online ad that just gets clicks and one that gets a healthy ROI – not to mention the results you’re looking for – can be tricky. Whether marketing via a banner ad, text ad, search campaign, or email broadcast, the way in which the advertising message is worded can make a huge difference in the kind of return you see on your ad.
With the growth of powerful mobile phones that shoot great-quality video, the video action these days seems to be all on the smartphone. Your smartphone is always with you, to capture the fun things you see and do on your travels, but who wants to spend endless hours uploading and editing? What you need are smartphone apps that make fun mini movies you’ll want to share and create professional looking videos that no-one will know that you only spent 30 minutes to make. Here are my recommendations for 5 video smartphone apps that will help you create short videos to share on your blog and social media channels. Apologies if the selection is a little iPhone-centric, but most apps seem to appear for iPhone first, so if you’re serious about making videos with apps, this is the smartphone of choice.
After getting in the speed dating game at TBEX in Keystone, Colorado and Toronto, I’ve met my fair share of potential suitors. Some of those have led to exciting partnerships with TripIt, others have opened the door for future conversations, and some have fizzled out after the first date.
During the closing keynote at TBEX Toronto we took questions from the audience after our live round table discussion on This Week in Travel. One of the questions from the audience dealt with how to deal with websites that steal your content.
We’re still reeling from the experiences at TBEX 13 in Toronto, still amazed at the A-game our speakers brought to the stage, and now it’s time to knuckle down and make sure that we deliver a consistent quality educational program for TBEX Europe in Dublin.
Last year, blogger Lauren Aloise came to TBEX Girona – and when the representatives from Toronto got onstage during the closing session to introduce their city as the host of the next conference, they announced that the winner of a trip to attend TBEX Toronto was Lauren. Attending two TBEX events in a row gave her a chance to think about how she would do things differently this time.
Major brands working with advertising, PR, or digital agencies to create ads and communication always develop a “creative brief.” This ensures that before they leap into creating new ads, promotions, or activities, they are really clear about exactly what their unique angle and story should be. This is something that every blogger also needs to do before creating a blog post, podcast, or video.
Effectively managing your time online, monitoring results and sharing content with your most relevant audience is important. Simply providing the best content is not enough if your target audience doesn’t get to see it!
When we travel to foreign countries we love to sample the local cuisine. So here are 7 tips that are just a “taster” for what is coming up in my session at TBEX. I will share so many valuable and actionable tips that will help your business and I am so looking forward to meeting you all.
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TBEX brings together hundreds of Creators, DMOs and brands that are re-imagining and redefining the travel industry, build lasting business connections and life long friendships. We meet, network and learn the latest trends, strategies and tactics from each other and the world’s leading experts.
Get news and events straight to your inbox
TBEX brings together hundreds of Creators, DMOs and brands that are re-imagining and redefining the travel industry, build lasting business connections and life long friendships. We meet, network and learn the latest trends, strategies and tactics from each other and the world’s leading experts.
Contact
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rick@tbexcon.com