5 Easy Video Marketing Strategies for Travel Industry Pros and Bloggers

How is your travel business growing online? Would you like to know a totally free and simple way increase visibility for your online brand? Whether you’re a blogger or travel industry brand, integrating a video marketing strategy into your mix is an excellent way to boost your online visibility. If you’re wondering how could you

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8 Key Elements For an Effective Hashtag

When it comes down to storytelling, travel brands have a clear edge over organizations in other industries: we sell experiences, memories. And whether people travel for business or leisure, they tend to share these moments on social media, in real-time, via their always-on mobile devices. One of the big trends that has been shaping how

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How to Use a Shot List to Tell the Complete Story of a Place

The very idea of capturing a quality set of images that truly represents a destination can be an overwhelming thought, especially when that place is a large city, like Havana, or a country, like Cambodia, or a region of the world, such as Tuscany or Patagonia. By being on the lookout for a variety of

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How to Rock TBEX and Walk Away with New Friends & Business Partners

Whenever I’m on the road and meeting a travel blogger who is just starting out or wondering how to take their blog to the next level, I always recommend they come to TBEX – and not just for the sessions. For TBEX, like many other successful conferences out there, one of the things that keeps

The #1 Thing Every Travel Blogger Should Be Doing on Twitter

  There are a number of things bloggers should be doing to showcase themselves and their blogs on Twitter. Here are three of the most important: Have a Clear Profile Picture: People want to see what you look like, especially if you’re providing travel advice or if a DMO or brand is potentially interested in

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10 Reasons Instagram Should be a Major Part of your Social Media Strategy

  With so many social networks out there these days (who’s already got an Ello profile?), it’s hard being active on all of them. Twitter and Facebook are the two obvious ones, but then there are many more to choose from between Vine, Pinterest, YouTube and others. But the one other channel that you should make sure

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Travel Video: Equipment Recommendations for Travel Bloggers

The vast world of travel video is a rapidly growing industry. It used to be that if you wanted to record video you’d need a heavy VHS camcorder and a great deal of upper body strength. Today, you have more recording options than countries to explore and each branch has become specific to varying skill

Painlessly Prospecting for New Travelers to Grow Your Travel Brand

A lot can happen in 60 seconds. Every minute of the day, Facebook users share 2.46 million pieces of content. Twitter users tweet 277 thousand times, Google receives over 4 million search queries, and YouTube users upload 72 hours of new video. That’s a whole lot of new content in just one minute. The competition

The Nuts and Bolts: Why You Should Understand the Technology Behind Your Website.

The website, over the past several years, has evolved.  The web started out as a way for tech-savvy people and businesses to monotonously display their information.  Now, the web is an expression of the caricatures of the human race.  The moments of greatness – and the occasional moment of darkness – are displayed in full

Why Photography Matters as a Travel Blogger

As travel bloggers, our primary role is that of content creators. We weave stories from our experiences to share with our readers. We have a number of mediums to do that. The main four, in my mind, are Video, Audio, Text and Photography. None of these are easy, and like any skill they all take

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