The final round of speakers announced for TBEX Europe 2025 in Letterkenny, County Donegal, Ireland brings together 13 dynamic voices shaping the future of travel media. From video storytellers to social media strategists, these experts will equip travel content creators, vloggers, influencers, and photographers with fresh tools, insights, and strategies to stay competitive in a rapidly evolving digital landscape.
TBEX Europe 2025 also offers valuable learning for tourism professionals including destination marketers, hotels, tour operators, and agencies who want to strengthen their online presence and form meaningful partnerships with creators that drive real results.
Amanda Webb is a self-confessed Google Analytics geek who helps bloggers and businesses figure out what’s actually working. She ran the Blog Awards Ireland for three years, won a Social Media Examiner award for her own blog, and delivers training for Fáilte Ireland and Google Digital Garage.
With a background in blogging and a love of demystifying data, she shows creators how to move beyond traffic numbers and focus on the metrics that matter. Her mix of hands-on experience and straight-talking advice makes her a trusted guide for anyone who wants to get smarter about measuring success.
Amanda will present the Closing Keynote on how to measure success in the AI era.
The founder of welltold, Sally Murphy comes from a long line of clever Irish women who believe in the power of storytelling for change. A TEDx speaker with a background in the creative industries, her passion lies in inspiring people to find their story and share it with others.
She has taught storytelling skills to great people in The United Nations, Google, Johnson & Johnson, The National Museum of Ireland, Trinity University and more. In 2017 she won the Northern Ireland Creative Industry Skills Award and her first book on leadership storytelling was published in 2024. She has studied Public Narrative Leadership storytelling with Marshall Ganz at Harvard University and is a certified Public Narrative coach. Sally is also the president of the Donegal Women in Business Network.
Sally will deliver the Friday morning Keynote on the magic and myth of great storytelling.
Nate Hake is the founder of Travel Lemming and an vocal advocate for online creators in the age of AI. The same year that Nate founded Travel Lemming, he attended this first TBEX in Ireland, a conference that helped him grow the site from a hobby blog to a full time business. Today Travel Lemming features guides from a team of local experts, and hosts a podcast and in-person community meet-up groups in 8 cities in the USA & Canada.
Nate is a recovering lawyer who has been traveling the world nomadically since 2017, with a particular fondness for Mexico, Thailand, and Argentina. On the platform X, he is an outspoken critic of what he views as efforts by Big Tech companies to use AI to cut creators out of the open web.
Nate will detail Google’s AI war on the Open Web, and how content creators can fight back.
Haley Dasovich is a content strategist, creator, and founder of HD Visual Story, a social media and video production company. After seven years of building my YouTube channel, creating content in over 70 countries, and growing an audience of over a million followers, she can help other creators and businesses do the same. Haley hopes to see you at her session!
Haley will share why YouTube is the best platform for building your personal brand.
Christane ‘Kris’ Njatcha is the founder and lead content creator of Journeys with Kris, a travel blog empowering millennial women to travel with practical tips and resources. With 10 years of travel experience and over $80,000 earned from hotel partnerships in the last four years, Kris specializes in helping creators turn complimentary stays into lucrative collaborations. At TBEX, she’ll share actionable strategies to go from perks to profit in the hotel industry.
Kris will show how to transform hotel collaborations into a thriving business.
Brittany (Bri) Sneller is a full-time travel blogger, photographer, and digital nomad who’s been living abroad and documenting her adventures online since 2013. On her main muse, Bucketlist Bri, she mixes storytelling with immersive photography to inspire mindful travel. Bri is also the founder of Bootstrap Blogging, where she coaches creators to build profitable, purpose-driven blogs without burnout.
Bri will explain an affiliate self-audit, and how to clean, optimize and grow your blog income.
Alan Wallace is an award winning content creator, TikTok’s official ambassador for Ireland, and the founder of Inspiring Belfast. He has built a platform of over 200,000 followers across TikTok, Instagram and Facebook, with his emotionally-led content generating more than 100 million views. Alan has partnered with brands including TikTok, Red Bull, Tourism Northern Ireland and Lastminute.com, and was recently named one of the Top 100 Creators in the UK by the BBC.
Known for viral, feel-good content that connects, Alan helps brands and creators understand how to build trust, grow loyalty and show up in a way that people actually feel.
Alan will demonstrate why emotion is the most successful strategy in stories.
MJ Towler is the Host, Executive producer, and creator of the Beats Vines & Life podcast. MJ got his start and wine in 1998, working at storied retailer Acker Wines in New York City. From there, he became Assistant Wine Director at the Sparrow Wine & Liquor Co. in Hoboken, NJ, before heading out West.
MJ Towler will share how to master focus and get results as a content creator.
Kristen Gill is an award-winning travel writer and photographer with a passion for storytelling that puts people at the heart of every journey. She has spent her career exploring the globe – not just to document beautiful places, but to connect with the humans who make those places meaningful. Whether she’s writing features, leading workshops, or collaborating with tourism boards, his focus is always the same: tell authentic stories that inspire, empower, and connect. In this session, Kristen be sharing how we as travel content creators can lean into our humanness to craft stories that truly stick.
Kristen will talk about how to differentiate yourself with authentic storytelling.
Allison Green has been blogging for nearly a decade under her main travel brand, Eternal Arrival, as well as niche sites with a specific geographical focus. As a blogger who prioritizes passive income, her skillset is in affiliate marketing, building relationships with her readers, and analyzing and incorporating data to increase conversions while maintaining reader trust.
Felix Contant is the Partnerships Manager at Stay22, where he leads global collaborations with content creators and publishers in the travel space. Over the past three years, he’s helped expand Stay22’s AI-driven monetization tools across every continent—yes, even Antarctica (almost). At the intersection of tech and storytelling, Felix is passionate about helping creators earn more with less effort. In his session, How Artificial Intelligence Is Shaping Blogger Monetization into 2026, he’ll break down how contextual AI is redefining affiliate earnings, share real-world success stories, and offer practical tips to stay ahead of platform shifts. Consider this your roadmap to future-proofing your income.
Bri Mitchell is an award-winning travel blogger and content creator for her brands @brimitchelltravels, travelingmitch.com, UltimateOntario.com and WeExploreCanada.com. She has not only partnered with countless DMOs from the local to national level, but she has also led professional development seminars on content creator partnerships for destination PR and travel industry professionals across North America. Bri is a member of the Travel Media Association of Canada, and shares weekly travel tips and inspiration in her newsletter, The Weekly Traveller.
Allison, Felix and Bri will discuss on how artificial intelligence is shaping blogger monetization into 2026.
Nathan James Thomas is the founding editor of Intrepid Times, the online home for narrative travel writing with heart. He is the author of “Untethered, Living the Digital Nomad Life in an Uncertain World” which The Times called “Well written, full of good tips, and very clear about the ups and downs” of the digital nomad life. As the host of the Travel Writing Podcast since 2016, he has interviewed many of today’s leading travel authors, writers, and storytellers.
Nathan will reveal 5 lessons from the world’s greatest travel writers.
Whether you’re a seasoned creator, an emerging voice in the travel space, or an industry professional looking to build smarter partnerships, TBEX Europe 2025 in Letterkenny is shaping up to be the can’t-miss event of the year. With powerful keynotes, actionable sessions, and opportunities to connect with leaders who are redefining what’s possible in travel media, this is your moment to level up. There’s still time to register and join us in Donegal; secure your spot today and be part of the conversation that’s shaping the future of travel.
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