The anticipation is building as the TBEX team gears up for TBEX Europe 2025 in Letterkenny, Donegal, Ireland! Our recent visit to this enchanting destination offered a taste of what’s in store for attendees this September. From breathtaking landscapes to rich cultural experiences, Donegal promises to deliver unforgettable moments for travel creators from around the world. Here’s a glimpse of the journey that’s shaping this extraordinary event.
Exploring the Wild Atlantic Way
Donegal’s rugged beauty is on full display along the Wild Atlantic Way. Our team set out to uncover the hidden gems that make this region so special. From dramatic coastlines to charming villages, the inspiration for travel content is endless. The warmth and hospitality of our hosts only added to the magic.
Luxurious Retreats at Rockhill House Estate
One of our first stops was the stunning Rockhill House Estate. This 17th-century Georgian estate blends historic charm with modern luxury, making it an ideal location for content creators focusing on luxury, wellness, and history. With its opulent accommodations, rejuvenating spa offerings, and gourmet dining experiences, Rockhill House is a treasure trove of storytelling opportunities. Whether you’re capturing its grand interiors or tranquil gardens, this estate is sure to elevate your content.

A Day at Oakfield Park
Our journey continued to Oakfield Park, the venue for the TBEX Europe 2025 Closing Party. Spanning 100 acres, Oakfield Park offers a wide array of attractions, including formal walled gardens, serene lakes, wildflower meadows, and mature woodlands. The Difflin Lake Railway, Ireland’s longest miniature-gauge railway, provides a scenic ride through this picturesque estate. With sculptures, a hedge maze, and plenty of surprises, Oakfield Park guarantees a memorable experience.

Connecting with Nature at Wild Ireland
Nature lovers will find their haven at Wild Ireland, a unique sanctuary along the Wild Atlantic Way. Home to animals like brown bears, wolves, lynx, and otters, this park combines conservation, education, and history. Visitors can explore lush forests and ancient Celtic habitats while supporting vital wildlife preservation efforts. Wild Ireland is more than just a destination; it’s a chance to reconnect with the natural world and make a positive impact. This is also the a stop on one of our Pre-BEX tours experiences!

The Vibrant Culture of Letterkenny
Rainy mornings in downtown Letterkenny reminded us that Donegal’s charm shines through in any weather. From cozy coffee shops to lively streets, this town offers a welcoming atmosphere that will captivate attendees. The creative culture in Donegal is thriving, with iconic heritage brands and artisans celebrating traditional craftsmanship with a modern twist. During our visit, we explored the timeless tweed caps of Hanna Hats and the luxurious designs of Magee 1866, both inspired by Donegal’s rugged landscape. We also discovered Emerald Guitars, which blends cutting-edge technology with stunning artistry to create world-renowned carbon-fiber instruments.

Experiencing Donegal’s Legendary Pub Culture
No visit to Donegal would be complete without experiencing its legendary pub culture. More than just places to grab a pint, the pubs are the beating heart of the community. Whether tucked into a snug or soaking in the atmosphere of a lively bar, visitors are greeted with warm welcomes, roaring fires, and a true sense of belonging.
In Donegal, a pub isn’t just a pub—it’s where music flows as freely as the Guinness, where strangers become friends over a shared tune, and where storytelling is an art form. From traditional fiddles to heartfelt ballads, the music carries the spirit of Ireland, connecting generations through song and laughter.
And of course, there’s the craic—the quick wit, the local gossip, and the legendary characters who can spin a tale that will keep you laughing (or even shedding a tear) for hours. The memories made in Donegal’s pubs are the kind that last a lifetime, and we can’t wait for you to create your own unforgettable moments during TBEX.

Ready for TBEX Europe 2025?
Our preview visit to Donegal was filled with awe-inspiring moments that we can’t wait to share with the TBEX community. From the grandeur of Rockhill House to the wild beauty of Wild Ireland, attendees will have endless opportunities to create compelling content and connect with this remarkable destination.
Join us in Letterkenny, Donegal, Ireland, for TBEX Europe 2025 this September, and experience the magic of Donegal like never before. Rain or shine, the stories waiting to be told here will leave a lasting impression on you and your audience.
For more details and registration, visit TBEX Europe 2025.





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