The New Kind Of Press Trip


The old one-size-fits-all, “everyone on/off the bus!” press trip or fam (familiarization) tour is evolving. There are new ways of running them, new ways of creating content from them, new sorts of content creators going on them, and some who say that they’re a waste of time because free travel is nice, but doesn’t buy groceries or pay the light bill. What are some alternatives to the standard press trip model, and do they work for both destinations and bloggers? We’ll dig in and talk about it.


1. Learn what comprises an ideal blogger trip itinerary.
2. Get new ideas on how to partner with bloggers on content — for their blogs or your website.
3. When it’s best to say no.