The Branding of You

Beyond the Blog: Business of Travel

Blogs are ubiquitous. Successful blogs are not. Successful blogs — ones that people read, share and trust with their email addresses, ones that attract sponsors and advertisers — are dependent on the blogger’s personal brand. Learn what a personal brand is, how to identify the features / benefits of your personal brand and how to promote it to readers and prospective industry partners. Learn how to use your personal brand to build loyalty to your blog, a community that supports it and industry partners that want to work with you.


1. How to build the brand called you.
2. How to market your brand.
3. How to benefit from your brand.