How to Create a Social Media Strategy

Tools of Travel Blogging

The panel will discuss key strategies in social media management. Participants will learn about the most important techniques for effective social media use as bloggers and brands, such as curation and community building, how best to use social media in building a business and how to develop a well-rounded and effective strategy for engagement and promotion without detracting from your core messages as a brand.


1. Learn which of the many social media platforms are most important for travel bloggers
2. Why curation is the most effective tool to build an engaged community and establish yourself as a source of credible information
3. Tools available to curate effectively and optimize your information for maximum user engagement
4. Review of available technology used to manage various social media sites
5. How to self-promote effectively without alienating your core audience