Engaging With Bloggers: A Brand Perspective

Tourism

Joe Megibow, Vice President and General Manager of Expedia, will discuss Expedia’s successful work with bloggers over the past year. Expedia took a dive into the blogger world as an experiment last year and has since made it a key priority, and Joe will demonstrate the real world value driving the work.

In addition, blogger representatives including Chris Staudinger from Captain & Clark, Spencer Spellman of The Traveling Philosopher, Anne Taylor Hartzell of Hip Travel Mama and Kara Williams of The Vacation Gals will present case studies of work with Expedia, and why they felt the relationship succeeded.

Takeaways

1. Tips and tricks of working with big brands
2. Insights from a brand executive on why blogger engagement is critical
3. Examples of successful campaigns featuring travel bloggers