TBEX Asia 2016 to be Held in Manila


ManilaToday we’ve announced that TBEX Asia 2016 will be held in Manila in the Philippines on October 13-16, 2016. The venue will be the beautiful Philippine International Convention Center (PICC).

Registration for TBEX Asia 2016 is now available for the early bird price of $107 for bloggers and $397 for travel industry professionals. Early bird prices are non-refundable and not-transferrable, and no discount code is applicable. These are the lowest prices that will be available to TBEX Asia 2016 registration, and are available through October 31, 2015, 5 pm Pacific Time. No lower price will be ever available.

If you want to discover why it’s more fun in the Philippines, click here to register for TBEX Asia 2016.


We’re Recording at TBEX Asia


For attendees of TBEX Asia 2015 – bloggers and industry representives alike – we have a couple of recording opportunities for you.

This Week in Travel will be recording live on Friday during speed networking, 3:40-5:40 pm. When you have a break in your appointments, stop by to watch Gary Arndt and Chris Christensen talk about what’s going o in travel. Who knows, maybe you’ll be asked to be a guest on this award winning podcast.

We Want YOUR Travel Stories In Thailand! During Saturday’s speed networking sessions, 2:50-4:50 pm, Evo Terra will be collecting travel stories from your Discover Thainess experience, whether you’ve experienced Thailand in the past or had an amazing adventure in the short time you’ve been in-country for TBEX. will provide a casual, no-pressure environment and guide you through the process of making an audio recording of your magical memory. It’s great exposure for your own travel brand, as he’ll make the stories available to you, our hosts, and our sponsors after the show. Don’t panic, but he’ll be broadcasting the sessions live, as they happen!

Here are some tips to make the most of your 10 minutes of fame:
  • Have a single story in mind. 10 minutes sounds like a long time. It’s not.
  • Don’t script your story. This is a conversation, not a monologue. (And we’ll ask questions to help you tell the story, too!)
  • Be yourself! The biggest part of the story should be YOU! (We’ll help bring that out.)
  • Don’t panic! This is super low-key. And we promise not to use anything that makes you sound silly. We want you to shine!

Make good use of those 10 minutes slots when you don’t have an appointment booked and pop into one of these live recording sessions.

8 Reasons to Get Excited about Oasis of the Seas


zipliningIn just a few short weeks, TBEX at Sea will board Oasis of the Seas, one of the world’s biggest cruise ships – and even if you’ve been on plenty of cruise ships before, there’s a lot about this one in particular that makes it exciting.

Oasis is no longer the newest ship in Royal Caribbean’s fleet (that honor belongs to Anthem of the Seas, which will make its American debut in early November).  But it’s one of the most beloved, when you take a look at the passenger reviews compiled on Cruise Critic, the world’s leading cruise review site and online cruise community. More than 1,000 people have rated their vacation on the 5,400-passenger ship “excellent” or “very good,” with plenty to do for everyone in their family.

The best reason to be excited about Oasis of the Seas is that the ship itself is an engineering marvel. When the vessel was built in 2008, it immediately created a new term in cruising: Megaship. Despite its size, cruise experts such as our editor in chief Carolyn Spencer Brown remark on how uncrowded the ship feels and how organized embarkation is. The ship also received a dry dock in late 2014 that added new restaurants, faster internet and new suites.

Here are the top reasons why participants in TBEX at Sea should be excited to travel on Oasis of the Seas (and if you want more info, do check out our full Oasis of the Seas ship review. If you’re going, we’re looking forward to seeing you there!

1.  Central Park. The leafy neighborhood is one of Royal Caribbean’s innovations, and by all accounts, the space feels as special now as it did when it debuted. This is the place to go if you want to escape families with a quiet book or have a glass of wine “outdoors” in Vintages.  The roast beef sandwiches at Park Café are to die for.

2.  AquaTheater. With 20 performers involved – six divers, four synchronized swimmers, six acrobats and four specialty divers – the show at the AquaTheater needs to be seen to be believed. Tip from Cruise Critic readers: While it’s best to reserve your seat ahead of time, there are a lot of no shows the day of – so go 10 minutes early, and you’ll likely get a spot.

3.  Vitality Spa and Fitness area. As dedicated spa hounds, we find it impossible to take a cruise without getting a treatment. Oasis’ spa area is a neighborhood unto itself, including a thermal suite, gym and café. If you’re worried about over-indulging in food and drink, bring your running shoes: the ship’s wraparound track on Deck 5 comes complete with motivational slogans.

4.  Solarium. Oasis has four pools and 10 whirlpools, including a Beach Pool that has bright umbrellas and a Sports pool specifically for water volleyball and other games. But one of the best escapes is the Solarium, the adults-only area on the bow – hello, great views! (Click here for a complete gallery of Oasis of the Seas photos).  

5.  Prohibition Party. While the ship will have plenty of free parties, including sailaway, one of the newest is the Prohibition Party, held in the Jazz on 4 Lounge. The $35 cover includes drinks, and the passengers, age 21 and up only, are encouraged to dress up in Jazz Era duds. Seeing as TBEX at Sea will take over Halloween, this is yet another chance to dress up!

6.  Specialty restaurants. Oasis of the Seas has a staggering amount of restaurants onboard, including a few that were added in 2014. Among the ones we recommend: Sabor Taqueria & Tequila Bar (for the tableside guacamole); Izumi for sushi; and 150 Central Park, the ship’s showcase restaurant. Tip for TBEXers: Specialty restaurants usually have discounts on the first day.

7. Casino. Like to gamble? Well, even if you don’t, you’ll want to check out Casino Royale, one of the largest and most sophisticated casinos afloat. Not only does it have a Museum of Gaming, dedicated to exploring the history of gambling, there are dramatic sculptures, crystal chandeliers and an area for non-smokers. Plus with 450 slot machines, we’re bound to get a little bit lucky, right?

8.  Zipline, Ice Skating, Rock Climbing and FlowRider. A truly wide range of activities is the reason that Royal Caribbean stands out from other lines – and Oasis of the Seas has options in droves. Wanna zipline across the entire ship? Learn how to surf? Ice skate at sea? You can do all that, plus climb a giant rock wall. Don’t worry if you’re not active. It’s still fun to camp out and watch – maybe you’ll capture a wipeout on your camera!

Author Bio:  Chris Gray Faust is Senior Editor at Cruise Critic, where she oversees all of the website’s destination and port content, as well as news coverage and blog. Creator and publisher of Chris Around The World, Chris has won a Lowell Thomas Travel Writing award for blogging and has worked as a staff writer at the (New Orleans) Times-Picayune, the Philadelphia Inquirer and USA TODAY, where she served as travel editor. She has a journalism degree from Northwestern University and a master’s degree from Brown University. She lives in a renovated barn in Bucks County, Pa. with her husband, two cats and a dog.

Chris will be speaking at TBEX North America about How to Write a Review. Cruise Critic is a sponsor of TBEX at Sea.


Extend Your Stay in Thailand by Pitching These Hotels

James Bond Island, Phuket, Thailand

If you are interested in extending your stay in Thailand after TBEX Asia 2015, 58 hotels are open to receiving pitches from bloggers for complimentary stays. The hotels are located around the country and represent a total of 157 rooms. Available nights will vary, and you should specify what you’re looking for in your pitch.

To secure one of these rooms, you should pitch the contact listed in the chart on the Post TBEX Hotel page. Let them know why you and your blog are a great fit for their property and area of the country. Attaching a media kit and/or providing your relevant metrics will help give the hotel the best well-rounded look at what you can offer.

Please note that TBEX is not administering this hotel program. The list of participating hotels was put together by our hosts and TBEX is not responsible for reviewing pitches, choosing bloggers, nor responding to emails.

These complimentary rooms require editorial coverage and are NOT available during the conference. These are for post-TBEX stays only.

To see what’s available in Bangkok and Pattaya, Chiang Mai and Chiang Rai, Krabi and Phuket, and a lot more cities around Thailand go check it out now.

Click here to go to the Post-TBEX Hotel page



Check Out These Best Boozy Places While in Fort Lauderdale


Funky BuddhaOne of the best ways to relax and unwind while traveling is to enjoy a nice adult beverage and watch the locals go about their day. Fort Lauderdale, and the surrounding metro area, is filled with lots of watering holes and features a little bit of something for everyone. Whether you’re looking for a nice glass of wine, a craft cocktail, or more booze for your buck, the city has got you covered. The trouble is there are so many great choices you may not know which is the right option for your mood.

Lucky for you, we’ve put in countless hours of “research” and have since compiled a list of the best places to get boozy in Fort Lauderdale based on the kind of fun you’re looking for.

Beach Bums: Lulu’s Bait Shack

You can’t come to Fort Lauderdale without visiting one of it’s best commodities: the beach! Lulu’s Bait Shack sits right on A1A in the heart of the Fort Lauderdale Beach and gives you one of the best people watching views in town. They serve up a fun mix of cocktails with a South Florida twist in every size from “coconut” to “fishbowl”. If considering a fishbowl, make sure you bring enough friends to either A. help you drink it, or B. carry you out of the bar when you pass out.

Beer Snobs: Funky Buddha

If you enjoy spending your time browsing through reviews on Beer Advocate and you know the difference between a Helles and a Hefeweizen, then Funky Buddha (in photo top) is the place for you. Their brewery has been open since 2010 and has consistently produced a series of award winning year-round selections alongside a wide variety of creative small batch brews. Their taproom is a large and comfortable space with both indoor and outdoor seating so it’s a great spot to stop in for a quick sampling, or settle in for a night of serious beer tasting. They don’t serve food, however there are usually a number of food trucks on scene and they do allow you to supply your own grub.

Bar Hopping: Seminole Hark Rock Hotel and Casino in Hollywood

If you’re looking for a bit of “Vegas Baby”, during your trip to Fort Lauderdale, then the Seminole Hard Rock Casino is the right place for you. While the casino itself features slots and table games galore, the surrounding entertainment complex is the star of the show. Looking for a Piano Bar? They’ve got that. Irsih Pub? Yep, they have one of those too. Skybar? of course! With 9 different bars and clubs all within walking distance there is definitely a little bit of something for everyone and bar hopping is a breeze.

Best Cheap Drinks: America’s Backyard

With specials like “Beat the Clock” and “Unlimited Beer Pong”, America’s Backyard is the place to let out your inner frat boy. This is the ideal spot to kick off your shoes, dance, and let it all hang out (okay maybe you need to keep your shoes on). This is one of Fort Lauderdale’s favorite places for locals and tourists alike.

Best Drink and a Show: Mai Kai


MaiKai Web Ready

The MaiKai has been a Fort Lauderdale staple since it opened it’s doors in 1956. They feature an impressive show that focuses on Polynesia’s rich heritage in a blend of dance and other traditional performances. They have an extensive list of tropical drinks that are paired with an inspired fusion menu that take guests on a tour of the Pacific Rim. Overall the MaiKai makes for a lovely and relaxing evening whether with a group or traveling solo. MaiKai is also a wonderful place to take your sweetheart for a romantic evening. Make sure to call ahead for reservations, because they fill up fast and shows are likely to sell out.

Most Memorable Bar: The Wreck Bar

Old Florida is alive and well at this nautical themed bar called Wreck Bar. Take in the massive aquariums and the live mermaid show. This classic “dive bar” features porthole windows that peer into the hotel’s main pool. On Friday and Saturday evenings the mermaids come out and put on an impressive underwater show. It’s definitely one of the most memorable spots and shows on the Fort Lauderdale beaches. We are always suckers for a show with our libations so this is one of our favorite spots to soak in the beach scene and view some talented sirens as well.

Best Wine Bar: Naked Grapes Wine and Tapas

No list of best bars would be complete without a place to enjoy a fine wine and maybe try something new. Naked Grapes has got you covered for both. This cozy and relaxing wine bar has an extensive list of limited and small batch vintages that will surely satisfy your inner sommelier. If you are looking for a snack with your wine, they also have a nice selection of tapas inspired dishes and a deep selection of cheeses that will pair nicely with your choice of wine.

Whether you are looking for a relaxing place to grab a drink or a night of entertainment with your libations, Fort Lauderdale has a bit of something for everyone.

Do you have a favorite bar or pub in Fort Lauderdale? Tell us about it in the comments below!

Author bio:  Lauren and Kenin Bassart are the team behind the road trip and travel blog, The Constant Rambler. Their blog was founded in 2012 as part of a career break, and has since evolved into a life of full-time, nomadic travel and operating a successful blogging business. Lauren and Kenin have used the skills learned in the retail sales and finance industries and applied those to the bogging industry with resounding success.

Originally born in Trinidad & Tobago, Lauren and her family moved to Florida when she was 10-years old. That big move set her life-path in motion and was the beginning of her wanderlust. Before blogging, Lauren had a successful career in retail banking and finance based on the core concepts of relationship selling.

Kenin, is a Cuban-American native to Miami. Prior to blogging, Kenin had a 15-year retail sales leadership career where he specialized in opening new markets, hiring, and training sales consultants and manager candidates. This experience taught him how to build partnerships with many corporations as well as teaching others the fine art of sales and negotiation. He also developed a passion for travel and trip planning.

Lauren and Kenin will take this eclectic background and teach bloggers how to approach their business with a sales focused mind. This will help them learn how to build successful relationships that will benefit their partners and readers and elevate the blogging industry as a whole.

Lauren and Kenin will be speaking at TBEX North America 2015 about “Seven Steps to the Pitch: How to Build Meaningful Partnerships with Brands and Destinations.”

TBEX Asia 2015 Farewell Party at Asiatique

ferris wheel at Asiatique in Bangkok

All good things must come to an end, and for TBEX Asia 2015, we’ll have a chance to say goodbye and safe travels are the Farewell Party at Asiatique. Themed after a temple fair, there will be plenty of food and frivolity.

Thai temple Fairs are generally held for the celebration of a festival day, such as the Sart Day, the Songkran Day, etc. It is common for the Thai Temple Fair to reserve a period for the Thais to “make merit” via a religious ceremony and to make donations to the temple while all events of fair are functioning. Attending the fair and playing the midway games is also consider a way of merit making.

The Thai Temple Fair, so-called in Thai “Ngan Wat” will include common fun and enjoyment performances during the the fair, as well as other games and activities, such as riding the Ferris wheel, shooting galleries, spectacular performances of the community or the villagers, shopping booths and delicious food from many food stalls.

At Asiatique, we will reproduce the small part of “Temple Fair” to show another part of Thainess for all bloggers to experience and enjoy

The farewell party wiull be held October 17th, 2015. Here are more details:

  • 7-7:30 pm – Transportation departs from QSNCC (our conference venue) to Asiatique
  • 7:30-8 pm – Welcome and opening show:  Muay Thai
  • 8-9 pm – Dinner, cocktails, and street stalls
  • 9:15 pm – Countdown to fireworks and farewell to all our new friends

Have you registered for TBEX Asia 2015 yet? We’re looking forward to seeing you there!




TBEX North America 2015 Opening Night Party at MODS, Fort Lauderdale

Welcome to Greater Fort Lauderdale!

Kick off TBEX in style at the Museum of Discovery & Science (MODS)  in downtown Fort Lauderdale, with tropical entertainment and “Floribbean” cuisine in an interactive space where you can channel your inner-explorer, take a ride on the Everglades Airboat simulator, or take a selfie with a giant megalodon shark.

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Carol Cain Set for Opening Keynote at TBEX North America 2015

carolcain2015We are very excited to announce that Carol Cain will be our opening keynote for TBEX North America 2015 in Fort Lauderdale, Florida.

Carol Cain has always been fascinated with the way people from different backgrounds and experiences interact and take in the world around them and how it influences the way in which they share their stories. As a once terribly shy child who moved around often, she found comfort in observing how others navigated their environment and related to it.

Little did she know that this skill would follow her into a career as a public relations professional, where she worked to engage the Latino press and its community in the promotional efforts of the non-profit entities she worked for. It even encouraged her to pursue an MBA in Global Management where she could teach business leaders to look beyond the surface to find a sense of commonality and understanding among potential foreign investors and partners.

In the end, the greatest influence would be on her own story-telling style as the award-winning travel blogger at GirlGoneTravel.com and in her quest to encourage others to go against the grain and find that unique voice in travel. She has shared her tips and stories in various English and Spanish online, TV, and print outlets and her travel photography has been featured in publications as far as OK! Magazine in Germany.

Join us in the audience to hear Carol kick off two day of outstanding professional development.

Register today.

5 Easy Video Marketing Strategies for Travel Industry Pros and Bloggers

How is your travel business growing online? Would you like to know a totally free and simple way increase visibility for your online brand? Whether you’re a blogger or travel industry brand, integrating a video marketing strategy into your mix is an excellent way to boost your online visibility.

lauraredprint2If you’re wondering how could you possibly fit in another ounce of content generation let alone video, check out the wonderful world of Google Hangouts On Air and use these simple strategies to produce compelling video content consistently.

Google launched their Hangouts On Air (HOA) functionality in 2012 and it’s been growing like wildfire ever since. Personally, I use HOA every week to deliver high content webinars and interviews with experts around the world. You can do Hangouts On Air right from your phone as well by downloading the Hangouts app.

Google HOA essentially allows you to host and broadcast live and recorded discussions and performances to the world for FREE through your Google+ Home page and YouTube channel. By the way, I did say “pre-recorded” video purposefully. You can set up these HOAs so that you record privately and then broadcast them once you’re ready.

With the versatile features that Google Hangouts On Air offer, the possibilities for creating highly engaging, interesting and shareable content are endless.Here are five easy video content creation and marketing strategies

1. Video on the Road or Behind the Scenes

If you’re a blogger, why not get into the moment? Start your HOA from your phone and point the camera on the scenery or a local vendor and share your commentary and new insights of the special places you’ve visit. Then tweet about the video you just created. Embed it on your blog with either a transcription of what you said or further commentary and tweet it again.

If you’re a brand, what better way to grow loyalty than to give your audience a sneak peak inside your facilities and introduce your team. Feature a staff member weekly. Or even feature your customers (who are willing to sign a video release, of course) who love you. That will get them raving about you too. Send out an email each time you do this and let your existing clients get to know your organization better.

2. The Virtual Tour 

Do you have extraordinary photos to share? Why not create an online event to share the photos of a particular location or genre (waterfalls, rain forests, deserts, cruise ship cabins, etc). Share photos via live streaming along with tips, stories, or commentary about the images. An even easier video to create (without being a live event or having to speak), could be simply to show the photos and play music in the background.

When you embed this on your blog, your written descriptions can cover what you would have said in a video. By the way, are you concerned that people will watch and not know who the source is? You can watermark your photos and create PowerPoint slides with contact and website information. If you want to spend time annotating the YouTube video, you can include clickable buttons on your video.

3. Interviews and Demos

Do you know any celebrities or C-Level executives you can feature? Set up a HOA with them and ask them juicy questions. Get the inside scoop on the services they offer. Feature chefs demonstrating a famous recipe, and highlight specialty business owners, cruise ship officers, demonstrate your product or someone else’s that is a companion to yours. If you have a venue that can offer a special discount, use this video in an email and let people know about the offer. Promote on Instagram and Pinterest. You may even want to pay for some Facebook advertising for these special offers.

4. Record the text from your blog post that accompanies the photos

If you’re really strapped for time, but want to dive into video marketing, take your existing blog posts and re-purpose them. If they have fantastic content and images, then simply read your blog post while showing the images on your HOA. You may even find you have more to say than you did in the original blog. For your audience who is more visually oriented, they will LOVE that you are offering video.

Many people enjoy podcasts. Did you know that you can easily extract audio from a video? That means you can place an mp3 file along with the video on your new blog post. That mp3 can also be used on podcast sites. If you go the podcast route be sure to get some good sound equipment.

5. Testimonials for products, recommended destinations, tours, events, guides, etc.

Who loves you? Why not video them from the comfort of their own space. That’s right, when you start a Google Hangout On Air, you can invite others to join the HOA and participate on air with you. All they need is a smartphone, tablet or computer with a webcam. Sometimes the recording quality is not as good as you may like, but the authenticity usually is compelling enough to make it a piece of marketing content.

Use these on your reviews pages on your website. Create press releases. Or simply add them as blog posts that your share about. Remember to send the links to these reviews to the people who gave them so they may share the links with their friends, followers, and connections online.

Re-Purpose the Video on Facebook

A strategy that you may also want apply to all the above video content is to download each HOA (as an mp4) and upload the video to your Facebook business page. Video engagement on Facebook has surpassed that on YouTube. So you can upload the video and link to your blog/website in the video description.

We have just touched the tip of the HOA video marketing iceberg. If you have a great video you’ve done with Google Hangouts On Air, please share it in the comments below and inspire others with one of the EASIEST video creation tools available today that is FREE.

Author Bio:  Laura Rubinstein is an award winning digital media strategist, marketing consultant, Certified Hypnotherapist, and author of the bestselling book Social Media Myths Busted. She is the creator of the Savvy Social Media Success System, and co-founder of Social Buzz Club. During the past 20 years, Laura has optimized marketing strategies for over 1,000 businesses. Her profit-generating strategies, and popular blog at TransformToday.com make her a highly sought after speaker and consultant.

Managing Comments on Social Media

Develop a response strategy map for conversation Management

For entrepreneurs using social media for customer engagement, a response strategy map is a system of responses drawn up collectively by the entire organisation for implementation during engagement with their target audience on social media.

AndrewChowheadshotBroadly speaking, a response strategy focuses on the responses to any comments made by the public. It is an action map created so that everyone in the taskforce knows what to do, how to respond, who to activate during a crisis, and how to close the loop to manage the online conversation. It can be used for managing public relations and should be refined after every major media crisis.

Every company will have its individual response to input from users in the social media space. The template provided in this chapter can only serve as a guideline for your corporate response strategy.

Positive Comments

Positive comments may be few and far in between. People are more inclined to give negative feedback than positive ones, especially in a highly competitive country like Singapore. However, positive comments do come from authentic fans, but when it happens, it is a pity most brands do not know how to magnify the effect to the fullest.

Positive comments are usually overlooked, especially when they are just regular compliments. The comments to note are usually the referrals, good testimonials, and success stories. Whenever such positive comments appear, share them on different platforms.

If you have positive comments originating from your Facebook page, share them on Twitter or your blog. If you can trace the fan’s Twitter account, do not forget to mention him in the conversation. If you are sharing on your blog, you can acknowledge the fan with a hyperlink back to his profile or simply do a screen capture. If there is a compliment for one of your staff’s service, share it on LinkedIn and encourage the staff to get connected with the fan. A good recommendation on LinkedIn may eventually happen because of the connection.

The entire company can be more motivated when staff reads about positive comments for different departments. So share them on your company newsletter. Compile the number of positive comments and their categories into your social media KPI. Your management will appreciate the numbers at the end of the year to justify the ROI on social media. If an existing fan refers someone new to the company, follow-up quickly through your normal sales channel and reward the referrer through your own customer incentive or reward system.

Neutral Comments

If comments are rather neutral, verify if the comments came from your fan. If the commenter is not a fan, encourage him to bring the discussion further and eventually encourage him to become a fan. In reality, everyone who is new to your company or brand and posts on your platform is a potential prospect.

Negative Comments

If you received something negative, always give priority to manage those that came from your fans. Negative feedback usually involves service quality, damaged product, customer service, delayed delivery, long unanswered phone calls to help desk, wrong billing, etc. Whatever the complaints may be, they usually involve at least one department. This is the reason why your page should have one representative from each department to look out for comments related to that department and relay those concerns swiftly.

Close the loop as soon as possible by activating service recovery. It could be as basic as getting on the phone with the disgruntled fan who is a loyal customer. Or it could involve getting the after-sales department to send a replacement to the fan’s house. Whatever it takes to make a loyal fan happy, do it and show it. It will be the most rewarding social media publicity you can have for your brand.

What happens if the comments came from someone who is not your fan? Verify the content of his complaint. If it is valid, resolve it quickly by clarifying and notifying the department or staff mentioned in the comments.

Be humble and do all due diligence to check on the validity of the complaint. If the complaint is not valid and you suspect the person may be out to create fear and confusion, you can choose to ignore those comments. You can even delete them after all the internal investigation is done. Censoring certain negative comments can be a house rule on your platform.

Do not engage in an open debate or discussion with anyone on your platform. Take it offline as much as possible. Remember that it is the end result you wish to show and not the process on how you arrive at the resolution.

If you are using the response strategy map as a tool to handle a crisis, there are two things to remember.

  1. Social media will not help you much if you have not built any goodwill among your customers or the public. A response strategy map yields little results if you have suffered too much bad press or bad mouthing in the marketplace.  The map is just a tool. It is not a magic wand for creating instant goodwill.
  2. Remember that any social media fire must be put out by social media water. A local company once held a dinner and dance with a specific theme. Their staff posted photographs of the event on Facebook which were seen as disparaging to a certain ethnic group. The photographs created an uproar on social media and it went viral and the local press picked up the story. The company’s PR issued a statement to state that it was done in pure fun. However, that made it even worse and it evolved into a full blown discussion in the local newspaper’s forum. Thus, if the crisis began from social media, use social media to engage and resolve it, not public relations.

Negative comments are inevitable and are ever present on social media. The art of persuasion lies in using negative comments to explain your brand more intimately to the detractors. Whenever there are comments, there will be conversations.

Always remember that what is worse than negative comments is no comments at all. Think of your relationship more than just responses. Draw up your own response strategy map (sample below) using your experience, internal standard operating procedure, and staff feedback. This may be a work-in-progress in the first year of embarking on a social media strategy.


Comments are conversational contribution from your online community. It is the right of everyone to share their thoughts, both positive and negative ones. All comments should be followed up appropriately to help the brand stay engaged with their customers.

Author Bio:  Andrew Chow is a Social Media & Public Relations Strategist, Certified Life Coach, Entrepreneur, Speaker and Author in Singapore. Andrew has spoken in many local and regional conferences on Social Media Strategy, Media Management and Personal Branding, and Enneagram Personality.  His authentic presentation style made him a frequently sought-after keynote speaker. Graduated from Thames Valley University, Andrew is fondly called “ideasandrew” in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. He is the author of “Romancing the Media for Business”, “Social Media 247” and co-author of “88 Essential Secret for Achieving Greater Success at Work”.

Andrew will be speaking in the Industry Track at TBEX Asia on The Art of Crisis Management through PR and Social Media.