Moving From Press Trips to Paid Campaigns


TBEX Speed Dating

TBEX Speed Dating

One of the hottest discussions amongst travel bloggers is how to move beyond the press trip model and start to get paid to produce social media and content campaigns. This is the topic that Heather Cowper of and Gary Bembridge of will be talking about at TBEX Europe 2015 in Costa Brava. They are two of the co-founders of Travelator Media which is a collective of bloggers who develop and run paid-for campaigns targeted at the 40+ UK quality traveller.

In addition to covering the foundations that bloggers need to lay in order to offer clients something they are willing to pay for, the mind shift required and elements that most successful paid campaigns need to have, they are also collecting and will we be sharing data on the current attitudes and practices in the industry and those that bloggers are observing. It will be illustrated with a range of case studies of successful activities to help inspire.

You help is needed in building a robust set of data on what you as bloggers are seeing, experiencing and believe around the topic and you are invited to complete a short survey. It should take no more than two or three minutes to complete but will make the session data driven and should give insights into the trends and practice. Please complete the survey now by going here.

If you have any case studies you want to share there is the opportunity to leave those details on the above survey form. You can also ask to receive the results of the survey.

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