Category

Travel Blogging Tips
  Major brands working with advertising, PR, or digital agencies to create ads and communication always develop a “creative brief.” This ensures that before they leap into creating new ads, promotions, or activities, they are really clear about exactly what their unique angle and story should be. This is something that every blogger also needs...
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  Effectively managing your time online, monitoring results and sharing content with your most relevant audience is important. Simply providing the best content is not enough if your target audience doesn’t get to see it! When we travel to foreign countries we love to sample the local cuisine. So here are 7 tips that are...
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  If you have been to a travel conference or trade show of any kind, you know that you will walk out with stacks of business cards. Everyone you meet gives you one. So if you are like me, you put a rubber band around them and throw them in your luggage. Then what do...
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  We know TBEXers are excited to see what Toronto and the surrounding area have to offer, both during TBEX and on trips they’ve planned before and after, but here’s the dilemma – with twice as many bloggers set to descend on the city as were at TBEX in Keystone, telling a unique story is...
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  Most bloggers have traded “PR fail” stories – the spectacularly off-target pitch, the “dear sir” email to a female blogger, the unsolicited sending of enormous files – but destination marketing organizations (DMOs) have their own set of “fail” stories when it comes to working with bloggers. When forming a DMO-blogger working partnership, it’s critical...
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  Without a doubt, TBEX is one of the most important conferences for travel bloggers. This is the place where you learn and improve your blogging skills, meet and network with fellow bloggers, and also meet interesting companies who want to work with you. Whether you are a starting blogger or an established high-profile blogger,...
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  We know how satisfying it is to publish a well-written travel blog post, post a gorgeous photo, or record an informative podcast. But without an audience on the receiving end of all that great content, it’s more of a one-way conversation than most of us would like. What can you do to help build...
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  No matter what end of the blogging ladder you’re on now, no doubt you’ve looked at some point for ways to make the climb easier. After all, who doesn’t love the idea of a fast lane to success? Today, we’ve got two takes on organized blogger groups – first from someone who thinks such...
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  Most travel bloggers serve double-duty as both writers and photographers, even though we tend to be better at one than the other. Even if you’re not a professional photographer, however, you can learn easy techniques to improve your photography and make it more visually appealing. Today’s guest post by Kim Olson gives you five...
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  I need more emails like I need a hole in the head. I recommend that every online content creator out there has a mailing list, but I actually sign up for very few of them personally. I think mailing lists are great, but some people could have more subscribers if they used their lists...
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Recent Podcast Episodes

011 – Breaking News About TBEX Events
July 17, 2020
Travel Matters 010 – Martinique Lewis about Black Travel Alliance
July 15, 2020
Travel Matters 009 – Tim Leffel on The Future Of Press Trips
June 8, 2020