There are a number of things bloggers should be doing to showcase themselves and their blogs on Twitter. Here are three of the most important:
- Have a Clear Profile Picture: People want to see what you look like, especially if you’re providing travel advice or if a DMO or brand is potentially interested in working with you. It’s also much easier to relate to a photo than it is to an icon, or the dreaded egg symbol which displays when someone doesn’t upload a profile picture.
- Stunning Header and Background Photos: This is an excellent opportunity to highlight your photography skills and these are areas that someone sees every time they click on your profile.
- Bio That Reflects Your Writing Style: Whether it be humorous, factual or poetic, your bio makes it easy for people to see whether they want to connect with you and for DMOs and brands to quickly analyze whether you might be a potential fit.
But there’s also another thing that very few people are doing on Twitter. Not only is it a missed opportunity, it can be done in a matter of seconds.
A Pinned Tweet
A pinned tweet is a tweet that stays at the top of your Twitter feed. It will be the first tweet that everyone who clicks on your tweets will see. It’s a great opportunity to expand upon your bio and brand yourself.
You can take an existing tweet and pin it as shown below:
Or even better, you can craft a new tweet that reflects why someone would want to follow you and what type of tweets they can expect from you. It’s worth including a photo as well since tweets with photos receive five times (source) more engagement than text only tweets.
A pinned tweet allows you to show what type of impression you want to make, without leaving it up to chance, where your most recent tweet is shown, which may not even be to your content, but a retweet of someone else’s content.
Unlike pinned posts on Facebook, pinned posts on Twitter stay until you change them, and it’s worth changing them regularly to keep your Twitter feed looking fresh.
This one simple, easy step is one you can’t afford not to take!
Join Laurel at TBEX Athens for more tips when she speaks on Twitter Tips for Advanced Users on Saturday, October 25th at 10:45.
Author bio: Laurel is an award-winning travel blogger at MonkeysandMountains.com, named after two of the things she loves most. She’s also Chief Conversation Starter at Monkeys and Mountains Media, which provides the travel industry with solutions to getting the most from Twitter in the minimal amount of time.