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working with DMOs
  Most bloggers have traded “PR fail” stories – the spectacularly off-target pitch, the “dear sir” email to a female blogger, the unsolicited sending of enormous files – but destination marketing organizations (DMOs) have their own set of “fail” stories when it comes to working with bloggers. When forming a DMO-blogger working partnership, it’s critical...
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  In early December 2012, the NYC chapter of TBEX got together with Germany Tourism to celebrate pretzels, beer and the great, warm culture of Germany. Tourism officials were on-hand to meet bloggers and respond to thoughts and questions, and they even took the time to respond to some questions from TBEX’s non-NYC social media...
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  In his first guest post for the TBEX blog, William Bakker of Think! Social Media talked about the challenges of measuring the value bloggers bring to DMOs. In the second part of this two-part guest post, William talks about the nine things he and his Think! colleagues look at when evaluating bloggers they’re considering...
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