8 Key Elements For an Effective Hashtag

When it comes down to storytelling, travel brands have a clear edge over organizations in other industries: we sell experiences, memories. And whether people travel for business or leisure, they tend to share these moments on social media, in real-time, via their always-on mobile devices. One of the big trends that has been shaping how […]

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How Bloggers Need to Work with Brands – and it isn’t via Twitter Fights

  Last month, I had the honour of speaking to a number of DMOs (Destination Marketing Organizations) about how to work with bloggers. I was asked to attend the conference as the organisers (Think! Social Media) had seen me speak in the past and knew that I had a proactive and positive view of the […]

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More Than Social Media: Costa Brava’s Instagram Plans

  Instagram is the perfect platform for sharing holiday photos – and you won’t miss home if your stay is punctuated with Insta-lovehearts. But one tourist board has bigger plans for this visual social media platform than a few holiday snaps. Instagram is fast becoming part of Costa Brava’s worldwide marketing strategy, with the aim […]

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TBEX Speaker Post: 7 Tools & Technology Tips for Sharing Travel Content Online

  Effectively managing your time online, monitoring results and sharing content with your most relevant audience is important. Simply providing the best content is not enough if your target audience doesn’t get to see it! When we travel to foreign countries we love to sample the local cuisine. So here are 7 tips that are […]

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Travel Blog Exchange: Organized Blogger Sharing Groups – Yay or Nay?

  No matter what end of the blogging ladder you’re on now, no doubt you’ve looked at some point for ways to make the climb easier. After all, who doesn’t love the idea of a fast lane to success? Today, we’ve got two takes on organized blogger groups – first from someone who thinks such […]

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How to Turn Twitter into a Feed Reader

  I hate feed readers. Always have. Frankly, I just don’t have time to read every single post by every single blogger I like, not even close, so I only log into my feed reader once every day or two. Because I follow so many people, that means that every time I log in, my […]

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The Instagram Exodus: Photo-Sharing Alternatives (and a Warning)

  As soon as the details of Instagram‘s new Terms of Service were announced, users started jumping ship. I can’t recall how many people I’ve seen in my own Twitter and Facebook streams saying they had already deleted all of their photos and their entire account, but even if I’m extrapolating from that small sample […]

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Are You Cheating on Your Blog?

  Twitter. Facebook. Google+. LinkedIn. Pinterest. Email. Sometimes it feels that by the time I’ve checked all my social networks, I don’t have any time left to actually visit my own blog. It’s only a matter of time before I’m caught with lipstick on my collar, so to speak. I love my blog, but sometimes […]

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4 Social Media Sins (and How You Can Find Absolution)

  When you’re up to your eyeballs in social media all day, it’s tempting to think everyone is on the same page. Not only is that far from true, there are plenty of people who are using social media on a daily basis who – in my opinion – are doin’ in wrong. I’m a […]

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Talking Social Engagement at PhoCus Wright

  Hot on the heels of our news that TBEX CEO Rick Calvert will be speaking at WTM this year, we’re pleased to announced that  TBEX Conference Director Mary Jo Manzanares will be speaking at the 2012 PhoCusWright Conference in Arizona. PhoCusWright is a travel industry research authority that fosters smart strategic planning and tactical […]

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