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ROI
  In his first guest post for the TBEX blog, William Bakker of Think! Social Media talked about the challenges of measuring the value bloggers bring to DMOs. In the second part of this two-part guest post, William talks about the nine things he and his Think! colleagues look at when evaluating bloggers they’re considering...
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  One of the most anticipated sessions leading up to TBEX Girona was on measuring blogger ROI – something most of us are pretty interested in figuring out. The session was co-anchored by Melvin Böcher, Keith Jenkins, and the author of today’s guest post, William Bakker of Think! Social Media. William came at the topic...
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