The first round of speakers at TBEX Europe 2023 is a collection of 7 highly skilled professionals who will provide travel media – including tourism brands, content creators, influencers and vloggers – with constructive information, tools, and innovative strategies for success in the current travel and tourism space. TBEX’s 25th travel blogger conference in Kalamata, Greece will also provide a wealth of information for industry travel and tourism providers on how to develop an effective online presence and work effectively with content creators.
Yeison Kim is one of the co-creators and owners of Mytanfeet, a travel blog dedicated to Costa Rican tourism, his home country. Yeison works on the business side of the website alongside his wife, Samantha and for the last ten years, Yeison has used his extensive local knowledge and experience to establish a successful travel consulting company in Costa Rica. Yeison’s creative approach to blogging
Yeison will be delivering the Opening Keynote on how to better approach blogging as a business.
Carol Hay is an enthusiastic, energetic and highly respected leader, with a proven track record of outstanding achievements in the travel and tourism industry. Carol is commercially creative and highly regarded for her critical thinking in areas such as sustainability, strategic planning, competitiveness and community development. With more than 25 years in the tourism sector, she is an advocate for diversity, equity and inclusion in the tourism industry (and beyond), practitioner of moral leadership, champion for the preservation of culture, heritage and creative industries. With her rich experience in the global tourism sector, Carol Hay has directed multi-national marketing portfolios spanning destination branding, product development and sustainable tourism development.
Carol will share her knowledge on how to use culture and heritage to differentiate destinations.
Ian Cleary is recognized as one of top marketing technology professionals globally and his speaking sessions are always highly engaging. Attendees leave his sessions with a long list of actionable items that they will be excited to work on. Ian launched his digital marketing blog RazorSocial, and by using his technology background and marketing expertise he helps businesses get a greater ROI from digital marketing.
Ian will share tools, tips and techniques to drive better results from your website – how to do less and get more.
Catharina Fischer is one of the leading experts in influencer marketing and a digital leader with over 10 years of experience in tourism. Before she was Head of Social Media at the German National Tourist Board (GNTB) she was in various marketing positions in the tourism industry. At the GNTB she implemented the international Social Media Strategy in over 12 markets & created in 2013 the first international influencer campaign for Germany. Since 2015 she is working for the consulting network Tourismuszukunft. Here she supports destinations, hotels and tour operators mainly in DACH countries with their digital marketing. In 2016 she initiated the industry think tank ‘Change4Destination’ who is dealing with the question of the ‘future of public destination marketing’. The think tank white paper became a must-read in the German speaking markets. Furthermore, she created the VideoSummit – the leading conference for video in tourism with top videographers and video bloggers from all over the world.
Catharina will talk about the impact of tourism trends on travel content creators.
Ed Giansante is the Founder and Content Creator at E-Dublin – a brand that has reached more than 50 million YouTube views and that reaches 1 million accounts every month. For more than 10 years, Ed has demonstrated his skills as a highly experienced strategic thinker for online communities for companies across the world. He was awarded the Community Professional of the Year 2020 at the CMX Awards – one of the most prestigious companies in the communities industry.
Ed will explain how community led content is the new way to do business.
Melvin Boecher is the founder and CEO of Travel Dudes, co-founder of the Social Travel Summit, former COO of iambassador and with more than 15 years of successfully running his business, he is a pioneer of professional travel blogging. His Social Media are very popular. On Twitter, he has accumulated around 250.000 followers and Melvin appears on over 8.500 recommended Twitter lists – this ranks him in the top 3 in travel. His Facebook page has also over 120,000 fans.
With the online travel guidebooks Travel Dudes (English) & Weltreisetipps (German) that are industry leaders within the field of destination & peer-to-peer marketing. In partnership with clients they create cost-effective, inspirational and engaging travel content (video production, distribution with an included social media and website promotion) for digital and social platforms, reaching an audience of over three million travelers each month.
Melvin will share his knowledge on successful campaigns and how to use different strategies for the best ROI.
Paul Johnson is Editor of A Luxury Travel Blog – the world’s first and leading luxury travel blog. Established in 2005, the blog has won multiple awards and has a combined social media following of 1.2 million. Paul has worked in the travel industry for more than 30 years and has travelled extensively, from his home in the UK to places all over the world. He is also a Director of The Dedicated Partnership Ltd., an online tourism marketing company with a client base that includes some of the finest hotels in the world.
Paul will share his insights into the marketing of luxury travel.