Facebook recently conducted some market research to see if consumers would pay for an ad-free subscription version of its social media platform. e-Marketer did their own analysis and came up with the number of $7.63 (US) a month to replace Facebook’s nearly TWELVE BILLION DOLLARS (and climbing) annual ad revenue.
Mark Zuckerberg is on record as hating this idea. But perhaps Facebook and many others are asking the wrong question. No one likes ads, but we all know ads are what you have to put up with to get the content you want. No one knows this better than NASCAR fans. They have a saying “without sponsors their ain’t no racin!”
But what if users of the world’s largest social platform really do want Facebook to stop tracking their every move, thought, idea and emotion and selling it to the highest bidder.
So the question isn’t what would you pay for an ad free Facebook. The question is:
What would you pay to let Facebook continue selling and showing you their ads, but at the same time have Facebook stop invading your privacy?
They have already established they need eight bucks a month for an add free Facebook, so how much for the latter; $3.50?
I would pay that tomorrow. Would you?
You have to give credit where it is due. Mr. Zuckerberg (and The Winklevi?) created an amazing platform that unarguably has far-reaching value. The question is:
How do we pay for it?
As a community of content creators we all use Facebook to promote our content. Most of us also use it the old school way circa 2004 to share pictures of our kids, brag about our new toys, stalk old flames and frenemies and share heart felt emotional moments with our loved ones. So we clearly have a conflict of interest here: Facebook tracking the hopes and dreams of our customers is good for business, but tracking mine is a bridge too far.
I would also argue that as a community of content creators, and tech savvy early adopters, we have a responsibility to educate our friends, family and customers precisely what they are sacrificing to use this amazing “free” thing the Zuck created for the world.
I would give up the advantage of knowing exactly what my customer wants to buy to get a piece of privacy back for all of us. Would you?