We are pleased to announce our final keynote speaker for TBEX North America 2018! Edoardo Valvo has been part of the Affiliate Partner Programme of Booking.com for the past two years, focusing on different topics from platform support to GTM application strategies. Edo grew up as a sailing athlete in Italy but switched his passion to ultra trail running since moving to the Netherlands in 2014. For now, his love for endurance sports can only be outclassed by his passion for Italian espresso.
Day two of TBEX North America 2018 will begin with two Opening Keynote addresses. In Edoardo’s address he will walk you through the key principles of AB Testing, and examples and best practices learned from 9 years of experimentation at Booking.com. And most importantly, how it can drive your blog closer to your personal goals. Since 1996 Booking.com has been connecting travellers with the world’s largest selection of incredible places to stay, and from the start booking.com has been disruptive. Every day, Booking.com runs up to 1,000 tests asking people what they like and don’t like on holiday as well as their view on the website – even down to a line or a colour. Their aim is to create the best product for their customers, and they’re able to do that through constant innovation and (AB) testing.