TBEX Events and Conference Host Sponsor Lafayette Travel are delighted to announce Louisiana natives Brandy Evans of Shreveport-Bossier Convention & Visitors Bureau and Jada Durden of Loving This Life! Jada as keynote speakers at TBEX North America 2020 in Lafayette, Louisiana.
Brandy Evans celebrated 19 years with the Shreveport-Bossier Convention and Tourist Bureau in January 2020. She started in 2001 as public relations specialist, moved into management in 2004, and is currently Vice President of Communications. She is passionate about growing tourism and raising visitors’ and the community’s pride in Shreveport-Bossier, Caddo and Bossier Parish as a premier tourist destination.
Brandy has won numerous awards including Top Women in Travel Award Outstanding Woman in Hospitality, Best of Show by International Association of Convention and Visitor Bureau’s publicity campaign “Be a tourist in your own hometown”, and two International Association of Convention and Visitor’s Bureau’s Idea Awards for public relations efforts and casino coop marketing. She’s also acquired several Davey Awards and Addy Awards. She was a 2012 Athena Leadership Award Finalist, an award that recognizes an individual who has attained and personifies the highest level of excellence and creativity in their profession, while continuing to devote time and energy to improve the quality of life for others in the community. Over the years, Brandy has mentored more than a dozen young professional women through a communications internship program she established at the tourist bureau.
To further bridge the gap between academics and professional work environments, Brandy is an adjunct professor at Centenary College, where she teaches Social Media Marketing and Principles of Marketing. Brandy also serves on the Louisiana Tourism Development Commission, Louisiana Holiday Trail of Lights, Shreveport-Bossier Attractions Association, and the Louisiana Travel Association board of directors. Brandy’s greatest personal achievement is being selected as part of Weight Watchers national television campaign with Oprah Winfrey in 2017. Brandy lost 32 pounds and has maintained her weight loss and healthy lifestyle for three years. She was featured in the Weight Watchers International Magazine, Women’s Health Magazine, City Life Magazine and other online, social media and print publications.
Jada Durden is a social media influencer, blogger, and freelance writer based in Shreveport, LA. Her blog, Loving This Life! Jada covers travel, entertainment, and dining. Jada also works with several national and local brands including Kia, Aloft Hotels, Mitsubishi, Mazda, and W Hotels.
Loving This Life! Jada is recognized as a “Popular Louisiana Blogs” by LouisianaTravel.com. Her articles have been published in The Huffington Post, USA Today, Shreveport Times, and several other publications. Jada’s work has earned her the 2016 Media Partner P.R.I.D.E. Award presented by the Shreveport-Bossier Convention and Tourist Bureau, Best Blogger Award by SB Magazine, Communicator of the Year nominee by PRAL NW, and Best of NWLA Finalist for Best Blogger.
When she is not traveling for her next story idea or speaking at a conference, Jada is busy being a mom to her 17 year old son. She is also on a continual quest of implementing new ways to promote inclusivity and diversity in the Shreveport-Bossier region.
Brandy and Jada’s professional knowledge and enthusiasm of tourism marketing combined with their contagious spirits of “giving back” and passion for mentoring, inclusivity and diversity make the duo ideal candidates for keynotes at TBEX North America 2020!