If you have taken the time to sit down and read this blog post then chances are you are a blogger yourself. It is also likely that blogging is more than a hobby for you – it may even pay your bills. If this is the case then one could assume that you spend a large amount of time devising blog post ideas, writing said blog posts and then optimising them for SEO – these are the most important steps in blogging, right? Wrong.
Of course it is important that your blog is well written and has a hook to catch the attention of the reader – this goes without saying. Aside from these two very important elements there is one essential step which can make the difference between having one reader and having 100 readers. This step is distribution.
At TravelMedia.ie we write weekly for our own blog, sometimes bi-weekly. We also contribute to a number of blogs on behalf of clients. Considering we spend so much time writing we want to know that the blogs we write are reaching their respective target audiences. To ensure that they are, we spend a sufficient amount of time on the distribution of our blog posts.
There are a number of things to keep in mind when distributing your blog – all of which I plan to tell you about during my speaker session at TBEX Athens.
For now, I would like to share some things that we have learned along the way:
1. Once is never enough
Post, tweet, share, repeat.
You have taken the time to write a good blog post, so take the time to make sure your social audiences see it. When distributing on social media, posting once is never enough – especially when posting on Twitter. The Twitter timeline is not user friendly – Twitter is aware of this and have tried, and are still trying, to develop it. With so much content, which moves so fast, you need to make sure your followers see your tweet. You are also gaining new followers all the time who have not seen previous content that you have distributed. This is why re-tweeting is essential.
2. How are your hashtags?
The now infamous hashtag was first brought to Twitter in August 2007. Nowadays it is common place to see hashtags in tweets. However, using too many can diminish your chances of engagement. Using the wrong hashtags can also result in your tweet being wasted on an audience that you did not want to reach.
3. The impact of influencers
Want to make sure that the influencers in your arena see and read your blog?
You can make sure they know that your blog exists – how? By telling them! Find out their twitter handle and send them a direct tweet to with a link to your blog. If they like it they will share it, if they don’t, they won’t – simple.
4. Engage with other bloggers
How often do you share other people blog posts and content from your social platforms? Mention other bloggers work and use their handles. People are more likely to share your blog if you have done the same for them. Asking people to guest blog for you is also a great way to open up your blog to a whole new audience.
5. Back to basics
We all know that social media is great. But what about those contacts and colleagues that are not social media savvy? Send a monthly update to all of your email contacts informing them of your recent blog posts.
Just because it’s been six months since that tourist board sent you on a trip doesn’t mean to say you shouldn’t get touch. Maybe they are looking for a writer for an upcoming trip? Use your blogs as a way of making sure they keep you in mind.
Also, make sure you have a subscribe button on your blog, so those that want to be kept informed of new posts can do so.
When was the last time you did a blog post which was based around an infographic?
With so many free online tools available nowadays it is easy for someone with no photo shop skills to design an eye-catching infographic. When distributing the blog on social media you can then embed the infographic, making your post stand out on the newsfeed.
7. Use every platform available
While Twitter and Facebook are the obvious distribution choice for most people, it is important to remember all of the other social platforms that offer you different types of audiences. LinkedIn is a perfect example of a social network that offers many different audiences within the one site. Post your blog link on your own profile and then post in any travel related groups that you are a member of – make the most of what LinkedIn offers.
Google+ is also a must when distributing your blog posts because your posts will show up in Google search results.
These tips are of course just a teaser to what I will be speaking about during TBEX Athens. During my session I will delve deeper into the items listed above and will also discuss some other things that you can do to ensure that your blog is being read, and being read by the right audience.
Come along on the day and you will be guaranteed to leave with a new secret weapon – the art of distribution.
Author bio: Michael loves to travel. He is based between Dublin and Paris. Michael has worked in the Irish travel and media industry for 14 years. During this time he has worked as a travel journalist, editor and publisher, editing and publishing the magazines Backpacker Europe, Abroad and Irish Business Traveller. He has also worked in television and radio as a presenter and travel expert. Today Michael runs TravelMedia.ie, representing international tourist boards, hotels, airlines and tour operators in the Irish market and further afield. Today social media is now the majority his client work.