Money. It’s hard to travel without it, but it can be difficult to find a steady income while you’re traveling. One way for travel bloggers to earn extra income is to become a contracted freelancer.
When you freelance, you create content for other websites. It may be through articles and blog posts, images, videos, podcasts= virtually any form of new media is needed in today’s market. But how do you turn a one-time freelance gig into a regular contract? As a company that publishes a daily travel blog, we have a few tips.
Use proper language, grammar, and punctuation.
This can’t be stressed enough. When we receive a blog post, it should need minimal editing. Have someone review your posts before you submit them – a critical step especially if English is not your first language. Find out if the company follows a specific style guide and use it.
Keep the company’s tone and voice.
Unless otherwise instructed, keep to the tone and voice already used on the website. We like to work with bloggers who can provide their unique insights into travel without straying too far from the style already established on our blog. Whether you are ghost-writing or posting as yourself, it’s important for the company’s blog to seem reasonably constant from day to day.
As managers of a corporate travel blog, we like reliable bloggers: The ones who use standard writing styles, are regularly available, and – most importantly – are constantly on time. If you have a deadline, stick to it. If for some reason you can’t meet the deadline or are going to be unavailable for a while (you’re traveling and don’t have good internet access), find a way to let the company know or submit the post before you leave.
Be aware of your reputation.
If your name is associated with a blog post on our company’s blog, you’re a representative of our company – even, to some extent, on your personal travel blog. If we refer traffic to your website or your social media accounts, it becomes a reflection upon us. We want to maintain a professional image and hope that our bloggers will too.
We ask our bloggers to share their RoamRight posts on their social media channels. Our favorite bloggers will share on multiple different platforms and even link from their blog to one of their posts on our blog. Likewise, we make an effort to share our blogger’s content on our channels, when possible and when appropriate.
So how do you develop a relationship with a company?
If you already have an existing relationship with a company and would like to turn it into a contracted position, ask! They may not have considered it yet. Or, ask about extending your existing relationship. Have you only been writing for them but also have great images they could use? Or, do you create videos? Let them know your skill set and ask if there’s room for you to grow in your partnership.
If you’re trying to get that initial project with a company, take a step and develop a relationship first. Before you try to pitch them using the “contact us” form on their website, take the time to interact with them on social media, show that you understand their business and their audience, and even meet with them at events like TBEX!
TBEX sponsor RoamRight offers travel insurance plans for leisure, business, student, and group travelers traveling within the U.S. or internationally. Their insurance is underwritten by Arch Insurance Company, a market-leading specialty insurer with an A.M. Best financial strength rating of A+ (superior). Their staff and customer service representatives are travel insurance specialists who offer customers expert information about trip cancellation and travel medical insurance coverage options.