5 Dynamic Workshops Offered at TBEX North America 2019 in Billings, Montana


Workshops at TBEX North America 2019

TBEX Events is offering a selection of five intensive, small-group Workshops at TBEX North America 2019 in Billings, Montana. These interactive and highly valuable workshops give participants an exclusive opportunity to work and learn in a more comprehensive way that isn’t possible in the conference breakout sessions. The workshops are each led by award-winning professionals, and are excellent opportunities for anyone interested in comprehensive skill building in drone content, travel writing and storytelling, proven SEO strategies, Instagram positioning and growth, and photography.

Space for each workshop is limited and is offered on a first come-first served basis. Click on the link at the bottom of this page to access the Sign-Up Page for our TBEX North America 2019 Workshops.

Drones and Content Creation Workshop 

First Round of Speakers at TBEX North America 2019

How to get better content and go from a hobby to an income
Led by Jessica Elliott

Date: September 11,2019
Time: 6:15am – 11:00am (early start for ideal filming at sunrise)
Cost: $197.00USD

This workshop is for people who have a drone in their kit, but know they aren’t using it to its full potential. We will get hands-on experience in a photogenic area outside Billings and fly to practice various techniques and styles. We will then move to a classroom setting and cover how to make (more) money with your drone and aerial content.

In this workshop you will learn:

  • Flying and shooting: learn to go beyond the basic settings and modes to get better pictures and video
  • Editing and managing footage: streamline your post-production process and stop uploading blurry video on Instagram
  • Admin and equipment: the practical, sometimes boring, but important stuff, that’s usually skipped
  • Drones in your business: making MONEY with your drone

Given the variety of drones available, this workshop will be tailored to the attendees. Prior to the workshop, we will discuss your gear, editing tools and goals to make sure everyone gets the most out of it.

Flying and shooting:

  • Flying techniques
  • Launching and crowds
  • Dealing with water (and glare)
  • Shooting hyperlapse
  • Taking great “dronefies”
  • Using different modes (follow, waypoint, etc.)
  • Frame rates and other adjustments
  • Dealing with different weather scenarios


  • Managing footage
  • Presets
  • Export settings for social uploads (stop posting blurry video on Instagram!)

Admin and equipment:

  • Licensing and registration (when is it needed?)
  • Insurance options (both equipment and liability)
  • Warranty, maintenance and repair
  • GPS/beacon options
  • The practical planning of traveling with your drone

Drones in your business:

  • Contracts and disclosures
  • Selling your footage
  • Stock sites and additional ways to make money with your drone
  • Networks and resources for pilots

Attendee Requirements:

  • Drone (charge your batteries, remote, etc.)
    • Note: To fly in the US, you will need to have your drone registered with the FAA; if you have not done so already, this is $5 and takes a few minutes.
  • Any items you want to practice with – filters, etc.
  • Computer you edit with

Drones and Content Creation Workshop leader Jessica Elliott is on a mission to visit every country in the world and bring everyone along with her through photos, video and stories. She has a BA in journalism and a Master’s degree in Innovation and Change; however, her real skill is plugging in a USB in 2 or less tries (most of the time). She chose her blog name, How Dare She , because she believes daring isn’t about being fearless, but choosing to opt in, regardless of fear.

Instagram Account Positioning And Growth Workshop

Ciaran Blumenfeld and Debbie Bookstaber

Instagram Account Positioning and Growth – Parts 1 and 2
Led by Ciaran Blumenfeld and Debbie Bookstaber

Whether you are just starting out with Instagram or have an established following, these two courses will help your Instagram accounts grow and flourish.  We will cover topics for beginner thru advanced users, including how to position your account from its inception, how to master Instagram’s AI and best practices for successfully working with brands. Courses can be taken separately or back to back. Everyone will leave with strategy, worksheets and an improved formula for success and community growth on Instagram and beyond.

Who this is for:

This course is appropriate for brands or blogger/influencers – anyone who wants to grow their account is welcome. Workshop 1 is for beginner to intermediate users, while Part 2 will pick up where the first session left off, diving into more advanced strategies and topics.

Workshop 1:  Setting Yourself up for Success on Instagram 

Date: September 11,2019
Time: 9:00am – 10:45am MDT
Cost: $85.00USD / Participants can sign up for either course alone or in combination with a discount ($149).

In this two-hour, hands-on session, we will cover the following topics:

  • Setting up an Instagram Business Account
  • Maximizing Your Profile Page
  • Who to Follow and Engage with from Day One
  • Developing Your Visual Voice
  • Creating a Content Bank & Content Calendar
  • Getting Started With Stories
  • Image and Story Editing Tools (basic review)
  • Image Scheduling Apps (basic review)
  • Account Growth “Services” & Clubs – Pros and Cons
  • Working with Brands 101
  • Common Instagram Mistakes to Avoid

Workshop 2:  Mastering Instagram’s AI for Growth and Engagement 

Date: September 11,2019
Time: 11:00am – 1:00pm MDT
Cost: $85.00USD / Participants can sign up for either course alone or in combination with a discount ($149).

In this hands-on, two-hour session we will cover the following topics:

  • Setting Yourself Up: Review of Morning Session Topics & Tools
  • Using Instagram Ads for Growth and Engagement
  • Participating in Contests and Giveaways
  • Feature Account Pros and Cons (Policing your Images)
  • How to train the Instagram AI to Maximize Discovery & Growth
  • Advanced Hashtag Research and Use
  • Working With Brands for Instagram Pros
  • IGTV and Stories as part of your Content & Partnership Strategy
  • Selling & Affiliate Mktg Via Your Instagram Account
  • Instagram Analytics and Campaign Tracking
  • Moving Your Followers to Other Platforms

Instagram Workshop leaders Ciaran Blumenfeld and Debbie Bookstaber are the founder/CEO and CMO of leading social media analytics company,

Ciaran is the founder and CEO of Hashtracking, and a consultant specializing in targeted blogger outreach programs, content creation and overseeing multi platform digital campaigns from strategy to execution. She specialize in online families, travel, tech, food and fashion, which reflects her lifelong passions and community of powerful online influencers. Sharon’s commitment to recognizing the power of engaging with your audience and belief that storytelling is the best connection building medium have attracted lucrative brands/clients including Whole Foods, Vittana.Org, Bravado Designs, Baby Jogger, American Greetings, Cord Blood Registry, Motts, Invisalign, Sony, Keurig, Brookstone, Home Depot, Pepperidge Farms, Disney and more.

In addition to being Hashtracking’s CMO, Debbie is the President of, a digital marketing and PR agency based in Philadelphia. She has 15+ years of marketing experience and has managed online marketing programs responsible for several hundred million dollars in annual sales. Debbie has advised PR firms, Fortune 500 companies, nonprofits and government agencies on marketing, blogger relations and effective social media strategies. She was recognized as one of the “Top 25 Parent Bloggers Who Are Changing the World” and as a “Best of the Net” Blogger by Working Mother Magazine. She graduated Magna Cum Laude and Phi Beta Kappa from Yale University with a BA and MA in History.

Photography Workshop

Andy Austin, TBEX North America 2019 Workshops Leader

Up Your Instagram Photography Game
Led By Andy Austin

Date: September 11,2019
Time: 6:15am – 11:00am (early start for ideal filming at sunrise)
Cost: $197.00USD

Learn how to connect your storytelling abilities to visual story telling with a hands-on outdoor photoshoot and classroom editing session with travel photographer Andy Austin.

As travel bloggers you’ve spent a lot of time refining your craft as a story teller, but it’s time to up your photo game to the same level. Whether it’s a captivating lead image that is sure to make people open your blog, or that perfectly crafted Instagram photo that’s sure to win over your followers, this workshop is for you.

During this workshop we’ll head out to a beautiful Montana location at sunrise to learn from professional photographer and influencer, Andy Austin, on how to compose and take the perfect travel photo. After some time in the field, head to the classroom for a hands-on presentation on quick editing, crafting your social media message, and visual storytelling.  This workshop is perfect for everyone from the iphoneographers to dSLR wielding pros.

  • Head out to a stunning location just outside the heart of Downtown Billings
  • Hands on tips and tricks from photographer, Andy Austin
  • Solidify your story telling abilities by learning what makes a captivating image
  • Learn the value of light, along with the do’s and don’ts of sunrise/sunset shooting
  • Get proven social media tips on how to create a beautiful feed and engage with your audience
  • Learn quick editing tips on Lightroom for a computer, or lightroom mobile for editing on the fly

Up Your Instagram Photography Game Workshop Leader Andy Austin is a Bozeman-based adventure photographer who grew up in the mountains and plains of Montana. After attending Montana State University, where he played football and earned a degree in psychology, Andy traded in his football helmet for a camera and now spends much of his time traveling around the world. To date, he has photographed 35 countries and six continents but always returns home to the mountains of the West.

Photography Workshop Leader Andy Austin specializes in adventure and outdoor photography. Andy has made a name for himself finding beauty in otherwise overlooked locations to which he shares with his over 35,000 social media followers. Andy’s main clients include tourism regions and cities across Montana and Wyoming (including Visit Montana and Visit Wyoming), but his other clients include: Life is Good, Reebok, Atlas Snowshoes, Garmin, Firestone Tires, Kelty Backpacks, and more. His work has been published in Cowboys and Indians, National Geographic Traveler, Backpacker Magazine, World Wildlife Fund Magazine, Sky Magazine, as well as numerous books.

SEO Workshop

TBEX North America 2019 Speakers

Structured Data & Semantic Modeling for Travel & Tourism Sites
Led by Sante Joseph Achille 

Date: September 11,2019
Time: 9:00am – 1:00pm MDT
Cost: $149.00USD

Structured data is the ultimate frontier of advanced “on page” SEO Modeling: search engines rely on it to understand what a page is about.

There is a lot of talk about Structured Data in the shape and form of Rich Snippets, but far less information is available about the underlying principles.

This advanced workshop offers a detailed and complete overview of the topic.

Participants will get answers to the fundamental questions:

  • What is Structured Data?
  • How do we define Structured Data?
  • Why is it so important for your website?
  • Which are the benefits of structured data?
  • Do org and Structured Data help SEO?
  • How does structured data work?
  • What are Schemas?
  • How is Structured Data implemented?
  • How can I add structured data to mywebsite?
  • What is JSON-LD and how does it work with Structured Data?

Thanks to the considerable amount of experience in 23 years of professional activity, Sante will address these complex topics in a simple and straight forward language which is easily understandable to a digital marketing audience in need of actionable, straight forward methods to analyse a website and decide how to add structured data to a website.

This is a practical workshop that will help you leapfrog your website into the age of Augmented Intelligence.

Topics covered

Part 1:

  • Introduction to Linked Data & The Semantic Web
  • Tools and language in Semantic Modelling
  • The “AAA” axiom: reducing uncertainty by disambiguating
  • Vocabularies and Ontologies: what they are and how they are used

Part 2:

  • Conceptual modelling of a website
  • Entity mapping
  • How to create a knowledge graph for your website
  • Real life examples, interactive work sessions on websites for Travel and recreation, Services, Business and Industrial segments

Who Should Attend: 

This workshop provides participants with the most innovative and advanced applied knowledge in the field of structured data and semantic search. The format and content are ideal for professionals who are seeking actionable knowledge and a pragmatic approach to structured data.

This workshop best suited for:

  • SEO Consultants
  • Webmasters and web designers
  • Digital Marketers
  • Bloggers
  • Content Creation Professionals
  • Social Media Marketing Managers
  • Digital Strategists who work on the design and development of websites

Knowledge in software or programming expertise are not required.

SEO Workshop leader Sante J. Achille is a seasoned bi-lingual web marketing consultant with staff offering services in organic placement and and search advertising. He works in Italy out of L’Aquila, a small medieval town close to Rome.

He has an engineering degree, has worked for major aerospace organizations including the European Space Agency (Noordwijk – Netherlands), and has been working on the web since the very beginning in 1994. With over more than 24 years of hands-on experience in the digital marketing arena, Sante has reviewed and optimized hundreds of websites and successfully cooperated with small local companies and large multi-national corporations in the definition of their digital strategies, offering a wide spectrum of expertise essential to the success of a project.

Sante regularly attends and speaks at search marketing conferences in Europe and teaches SEO and web technology related courses and workshops. Sante is the Majestic Brand Ambassador to Italy, and Conference Chair at SMXL Milan.

Storytelling Workshop

Battling the 7 Plagues of Storytelling:
Creating Better Travel Articles and Editor Pitches
Led By Spud Hilton

Date: September 11,2019
Time: 9:00am – 1:00pm MDT
Cost: $149.00USD

So much about writing and publishing has changed during the past decade. And yet there still are basic pillars of storytelling that, if used properly can make your creativity shine and your travel content sing. Without them, or if they’re used carelessly, your storytelling rarely rises to level of engagement and quality that publishers and engaged readers increasingly demand.

Who this is for:

This session on quality travel writing, travel blogging, and editing is for any serious writer who wants to elevate their craft to a higher level. Whether you’re a beginner trying to write better stories that connect or a more advanced writer trying to get articles into better publications, this workshop is meant to provide a structure and set of pitfalls to avoid when creating travel stories.

Course Description:

In this hands-on, in-depth writing and storytellling workshop, you will learn from 20-year travel writer/editor. Spud Hilton has assigned or accepted (or dumped) more than 10,000 pitches from professional writers. He helmed and contributed to a travel section that won multiple “best travel writing” awards over a period of more than a decade.

You will learn tried and true storytelling elements and article frameworks that have succeeded since the days before the typewriter. The workshop will conversely cover—in depth—the seven worst things you can forget to do before hitting publish. You will learn which common mistakes travel writers commonly make and how to rise above the pack with both your angles and your finished articles.

As part of the workshop, you will get feedback on your article ideas, blog post ideas, and pitches from an experienced editor who has seen hundreds of great pitches and thousands of bad ones.

Click here to Sign up for Workshops

TBEX North America 2019 in Billings, Montana

Register for TBEX North America 2019 in Billings, Montana and join your friends and peers for two full days invaluable breakout sessions led by dozens of highly skilled speakers, prime speed networking opportunities with dozens of travel brands and DMO’s, official parties and more! BE SURE TO COME EARLY FOR THE INCREDIBLE PRE-BEX tours organized by our hosts, Visit Billings.



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