With so many social networks out there these days (who’s already got an Ello profile?), it’s hard being active on all of them. Twitter and Facebook are the two obvious ones, but then there are many more to choose from between Vine, Pinterest, YouTube and others. But the one other channel that you should make sure you’re active on if you’re online and in the travel space is Instagram. Here are 10 reasons why:
1. It’s quick
I love Instagram for many reasons. One of them is that it’s quick. Once you’ve something to take a photo of, or if you have a bank of images you can upload, you can have a presence on the world’s number one mobile-specific social network by using just ten minutes a day of your time.
2. It’s engaging
Because Instagram is all about images, it’s rich, engaging content. This means users can really get a taste of your coffee, food, office, daily routine, current destination, past destination via a #latergram or more.
3. Your followers don’t need to devote too much time to engage with your photos
Do you know why the most talked about and increasingly popular social networks over the last two years have been Pinterest and Instagram? It’s because people don’t have the time to commit to reading a blog post, listening to a podcast or watching a video. But present a photo to them and they can spare those five seconds to engage with it or not. Instagram isn’t just quick for you – it’s quick for your audience too.
4. It makes your photos look cool
I’ve been a budding photographer for years, but I’ve never sat down at my computer and touched up my images using Lightroom or Photobox. Now, because of Instagram, I don’t have to. Adding a tilt shift effect here and a Lo-Fi filter there means it’s touched up within seconds, resulting in my photos looking that little bit sharper. Here’s an example:
5. Growing your following organically is easier than on other social networks
A phrase that has been doing the rounds in social media circles for a while now is ‘the free ride is over’. Anybody who has been using social networks such as Facebook and Twitter knows that growing your following and having wider reach organically is harder than ever before. Since Instagram hasn’t introduced an advertising model yet, this isn’t the case. Upload quality photos regularly, laden them with hashtags and you’ll see that follower count growing slowly but surely.
6. Instagram can generate content for other social networks
How many times have you come across posts like ‘Dublin, as seen by Instagram’ on travel blogs? Or Pinterest boards titled ‘My Instagram photos from around the world’? Without Instagram, this content wouldn’t exist. Regularly share photos on Instagram and you’ll regularly generate content for other social channels.
7. Instagram’s Hyperlapse app
This app caused a bit of controversy among videographers when it was first released because videos created on Hyperlapse might not really be hyperlapses – they’re simply timelapses. My answer to that is ‘so what?’ If there’s an app that makes my walk down a street of a city look cool, by way of a timelapse video or otherwise, I’m all for it. Here’s one I shot of my hometown recently:
8. It’s fun
Taking a photo of a landmark, colleague, new product or cup of coffee, adding a filter to it and coming up with a catchy narrative to go with it is a lot more fun that writing a thousand word post on anything. Instagram shouldn’t be seen as marketing your brand or your blog – it should be seen as a fun thing to do that happens to also be marketing your brand or blog.
9. It’s all about mobile
Once you have a smartphone with a half-decent camera and a sense of what type of imagery you want to share, and once your followers have a phone that has Instagram installed, you’ve got yourself presence on this platform. It’s that simple.
10. You can produce videos as well as photos
Almost exactly six months after Twitter released Vine, Instagram introduced video. Different to Hyperlapse, Instagram’s videos are free-flowing video footage that can last up to 15 seconds. Similar to Vine videos, they can be an amalgamation of a series of shots while still giving you functionality such as filters and auto enhance. One app; two types of content (three including Hyperlapse).
Author bio: Colm Hanratty has been in the online travel space for over 13 years. He first got involved when he made a personal website about backpacking around Australia in 2001 before working in Hostelworld.com for almost 11 years. Today he runs digital marketing consultancy sixtwo digital, continuing to work with travel brands that collaborate with travel bloggers. He’ll be speaking on Friday at 12 noon in the Commerce track on outlining a 12 month plan to building better blogger relationships.